Mish Designs Ltd opens its First Flagship Store at Seasons Mall, Pune - From Digital Darling to Physical Powerhouse

After winning over millions of fashion-forward women online, Mish - one of India's fastest-growing women's western wear labels - has taken a bold new step with the planned opening of its first-ever offline store at Seasons Mall, Pune.

Known for its trend-driven collections, flattering fits, and fierce community of style-savvy shoppers, Mish has become a household name among Gen Z and millennial women who crave global styles with an Indian edge. The brand's move to the physical retail space is a natural evolution - one that promises to bring its much-loved digital experience to life.

The Seasons Mall location features a highly curated collection based on real-time online data, ensuring only the most in-demand styles hit the shelves. With its clean aesthetic, trial-friendly layout, and Instagrammable corners, the store aims to offer a tactile, immersive shopping experience that digital platforms simply can't replicate.

Designed with scalability in mind, each store will serve not only as a retail outlet but as a brand-building hub-where fashion meets community.

Founded with a vision to make global western wear accessible, Mish has grown from a boutique online store into a full-scale digital brand with a loyal customer base across India.

The Pune flagship store officially opens to the public by mid-August with exclusive in-store collections and launch-day offers. It's not just a new store-it's the beginning of a whole new chapter.

Commenting on this development, Mr. Kaushal Goenka, Managing Director of Mish Design said: "As we embark on this exciting new chapter, we're thrilled to bring our digital success to life in a physical space. Our flagship store at Seasons Mall, Pune, is more than just a retail outlet - it's a brandbuilding hub where fashion meets community. By curating our collections based on real-time online data and designing a store that's both Instagrammable and trial-friendly, we're creating an immersive experience that combines the best of digital and physical retail.

This milestone marks a significant step in our journey to become a truly omnichannel brand, and we're committed to delivering exceptional customer experiences across all touchpoints. We're poised to take our brand to the next level and cement our position as a leader in the women's western wear market in India."

Shares of Mish Designs Limited was last trading in BSE at Rs. 56.75 as compared to the previous close of Rs. 55.25. The total number of shares traded during the day was 6000 in over 8 trades.

The stock hit an intraday high of Rs. 57.00 and intraday low of 54.00. The net turnover during the day was Rs. 336250.00.

Source : Equity Bulls

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