Stock Report

UFO Moviez Enters into a Strategic Alliance with TSR Films

Posted On : 2024-01-23 23:03:53( TIMEZONE : IST )

UFO Moviez, India's largest in-cinema advertising network, today announced a strategic partnership with TSR Films ("TSR"), a leading digital cinema integrator based out of Chennai. This strategic collaboration grants UFO Moviez exclusive advertising screen rights across TSR's extensive network of over 403 screens.

With this partnership, UFO Moviez's cinema advertising network has expanded to 3,808 screens from 3,303 screens as on 30th Sep, 2023. This will consolidate UFO's position further as country's biggest integrator of in-cinema screen inventory. It will also help in substantially increasing UFO Moviez advertising screen count to 326 screens and 286 screens in high potential Tamil Nadu and Kerala markets respectively.

This partnership is expected to leverage TSR and UFO's combined nationwide reach and UFO Moviez's expertise in advertising and marketing, hence opening new opportunities for brands to invest more aggressively and consistently on this network. The partnership will also open up a range of creative advertising possibilities for brands across various sectors. From traditional pre-movie trailers and on-screen advertising to interactive elements and product placements within movies, the possibilities are endless.

Commenting on the development, Mr. Sanjay Gaikwad, Founder and Managing Director, UFO Moviez said- "We are happy to partner with TSR Films and expand our reach to 403 new screens. This strategic partnership with TSR Films not only grants us access to 403 new screens, solidifying our presence in vibrant South Indian markets, but also expands our network to 3,808 screens nationwide. We're confident this collaboration will empower us to provide advertisers with superior offerings and deepen our penetration into the realm of in-cinema advertising.

Tan Sri M Ramasamy, Chairman and Group Managing Director of IRDK Land Group and TSR Group said "This partnership with UFO Moviez signifies a significant milestone in the realm of cinema advertising. By amalgamating our regional proficiency with their expansive nationwide network, we are poised to unleash unparalleled revenue streams and network opportunities. Collectively, we aim to revolutionise the manner in which brands connect with moviegoers, thereby shaping the future landscape of in-cinema advertising in India."

Shares of UFO Moviez India Limited was last trading in BSE at Rs. 130.05 as compared to the previous close of Rs. 138.65. The total number of shares traded during the day was 43568 in over 1408 trades.

The stock hit an intraday high of Rs. 143.90 and intraday low of 128.30. The net turnover during the day was Rs. 5805648.00.