Embassy Developments receives RERA approval for its First Project in Alibaug, Eyes ₹400 crore GDV

Embassy Developments Ltd. ("EDL" or "the Company") (NSE: EMBDL / BSE: 532832) has received approval from the Maharashtra Real Estate Regulatory Authority (MahaRERA) for Phase I of Embassy Serenity, its first residential project in Alibaug within the Mumbai Metropolitan Region (MMR), marking the Company's entry into the lifestyle and second-home segment.

Located in Thal Village, Alibaug, Embassy Serenity is envisioned as a resort-style retreat that combines tranquility with excellent connectivity to Mumbai via upgraded road and ferry infrastructure. Often referred to as the 'Hamptons of Mumbai', Alibaug has evolved into a preferred second-home destination for highend homebuyers seeking greenery and exclusivity, away from the city bustle.

The overall project spans approximately 0.2 million sq. ft. of RERA carpet area with an estimated gross development value (GDV) of ~₹400 crore. Set across a 7-acre land parcel, the approved phase will feature five G+5 towers comprising 52 spacious residences in duplex and simplex configurations. The project launch is planned for this quarter, and possession targeted for 2030, subject to regulatory approvals and construction progress.

With over 52% open green spaces and a traffic-free podium, Embassy Serenity is designed as a naturefirst development, where architecture is shaped by the landscape rather than imposed upon it. The project brings together globally acclaimed partners - Broadway Malyan (UK) for architecture and Coopers Hill (Singapore) for landscape design.

Nestled on a lush hillside, the architecture is articulated through soft curvilinear forms, open terraces, and vertical elements that create a dialogue between contemporary architecture and the tropical setting. While not beach-facing, the project's immersive forest environment becomes its defining luxury.

A curated suite of amenities has been planned to support both social engagement and relaxation, including a clubhouse; a resort-style pool with a poolside bar and café; tennis, padel and pickleball courts; and multiple spaces designed for both intimate and larger gatherings.

Sachin Shah, CEO & Executive Director, Embassy Developments Ltd., said: "What we are seeing in Alibaug is not a trend, but a structural shift in how India's most discerning homebuyers want to live. For many HNIs and UHNIs, the second home is more than a weekend escape - it is an extension of their primary lifestyle, where privacy, space, service, and setting matter as much as the location. Embassy Serenity has been conceived with this exact understanding. It is a low-density, managed residential retreat that offers the calm of a secluded hillside with the assurance of professional management and design excellence that Embassy is known for. As connectivity between Mumbai and Alibaug continues to improve, we believe this micro-market will increasingly mirror the evolution of premium coastal living seen globally."

The residences at Embassy Serenity will be professionally managed by Embassy Services Private Limited (ESPL). Homeowners will also have access to WAYS (World At Your Service) - personalised lifestyle and housekeeping packages exclusive to Embassy residential communities.

The RERA approval comes amid a period of strong operating performance for EDL. The Company's robust Q3 FY26 performance, during which it reported pre-sales of ₹1,392 crore (~240% QoQ growth), collections of ₹414 crore, and multiple RERA approvals across projects with an aggregate GDV exceeding ₹12,800 crore, has reinforced its growth visibility for FY26.

Shares of Embassy Developments Limited was last trading in BSE at Rs. 63.18 as compared to the previous close of Rs. 64.47. The total number of shares traded during the day was 76458 in over 197 trades.

The stock hit an intraday high of Rs. 64.79 and intraday low of 63.00. The net turnover during the day was Rs. 4868264.00.

Source : Equity Bulls

Keywords

EmbassyDevelopments INE069I01010 Realty Alibaug MMR