Orient Electric enters Health Appliances segment, launches UV Sanitech

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced its entry into the hygiene products segment with the launch of UV Sanitech, a boxshaped sanitisation chamber that uses ultraviolet (UV-C) light which kills viruses including coronavirus, bacteria and fungi on the surfaces of everyday objects and groceries in 4 minutes. The company is manufacturing the sanitisation box in-house at its Faridabad plant and plans to introduce more products in this category in the near future.

Rakesh Khanna, MD & CEO, Orient Electric Limited said, "Covid-19 crisis has led to a significant shift in the consumer quest and preferences in India, leading to a spike in demand for health and hygiene products. This trend is likely to continue in future as maintaining highest hygiene standards will be part of the 'new normal' in the post Covid-19 era. We have always focused on developing products which are innovative, healthier, safer, and add convenience to life and as a responsible brand, we want to contribute in the nation's fight against the spread of the deadly virus. Our new UV-C light based UV Sanitech is a step in this direction."

He further said, "Amid Covid-19 pandemic outbreak, there is a mounting fear amongst people about bringing contamination inside their homes and offices with the purchased goods and everyday use objects including mobiles, wallets, electronic gadgets, food items and currency. Orient UV Sanitech kills over 99.9% viruses and bacteria using Ultraviolet germicidal irradiation (UVGI) method, which issafe and highly effective. For us, this is not just about launching a need-of-the-hour product, but a conscious effort from our side in making our customers and their families safer and aiding to maintain hygiene."

Orient UV Sanitech box has 34 litres capacity and it uses two UVC lamps of 11 watts each placed diagonally providing sufficient UV germicidal irradiation with the surround reflectivity ensuring uniform spread of the UV irradiation from different angles thus increasing the efficacy of disinfection and ensuring 360-degree surface disinfection. It generates Ultraviolet light in the germicidal wavelength of 200nm - 280nm, specifically at 254nm, killing. The pre-set electronic timer ensures optimum duration of 4-minute exposure to effectively kill the bacteria and viruses.

Orient UV Sanitech is top loading which makes it easier for users to put in the items. It is completely safe to use, comes with a safety switch which automatically turns off the UV light when the door is open, has electronic timer display with error alert function, rubber gasket to prevent leakage of UV rays and a robust metallic body.

Orient UV Sanitech is 'Made in India' and is tested and certified at an NABL accredited lab. Priced at Rs. 11,999/-, it is available through Flipkart and Amazon. Orient UV Sanitech comes with 1-year warranty on the product and 6-months warranty on the UVC lamps.

Shares of Orient Electric Ltd was last trading in BSE at Rs.174.05 as compared to the previous close of Rs. 173.25. The total number of shares traded during the day was 9588 in over 937 trades.

The stock hit an intraday high of Rs. 175.35 and intraday low of 171.85. The net turnover during the day was Rs. 1665155.

Source : Equity Bulls

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