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Mamaearth Onboards Sreeleela as Hair Care Category Brand Ambassador; Unveils Valentine's Day Film for Rosemary Anti-Hair Fall Shampoo

Posted On : 2026-02-06 18:40:38( TIMEZONE : IST )

Mamaearth, India's leading purpose-driven personal care brand, has unveiled its latest campaign for the Rosemary Anti-Hair Fall Shampoo, onboarding South Indian and Bollywood actress Sreeleela as the new brand ambassador for the hair care range. With her youthful charm, authenticity, and strong Gen Z connect, Sreeleela brings a refreshing new energy to the brand.

This association marks a significant milestone in Mamaearth's journey as well as in Sreeleela's fast-rising career. Known for her natural appeal and inclination towards wellness, she strongly aligns with Mamaearth's ethos of delivering effective personal care solutions rooted in natural, toxin-free ingredients.

Campaign Link - https://www.youtube.com/watch?v=8L2aygbAh2w

Set in a packed cricket stadium, the campaign film features Sreeleela alongside actor and dancer Shantanu Maheshwari in a light-hearted, playful moment on the Kiss Cam. As the two share a close moment, the mood shifts when Shantanu runs his fingers through her hair, and a few strands come loose, instantly magnified on the stadium's big screen. The crowd reacts, turning a personal moment into a very public one.

The film then introduces Mamaearth Rosemary Anti Hair Fall Shampoo, powered by the goodness of Rosemary and Methi Dana, as a solution designed to help reduce hair fall and strengthen hair. In a confident turn of events, the film closes with Sreeleela returning to the stadium with visibly healthier, fuller-looking hair, reclaiming the moment and ending the story on a strong, self-assured note.

Speaking about the campaign, Sreeleela said, "I'm excited to be a part of this campaign as it brings together a fun, relatable story that reflects real, everyday moments. The film addresses concerns like hair fall in a light and honest way, without exaggeration. What truly draws me to Mamaearth is the brand's philosophy of using thoughtfully chosen, natural ingredients backed by proven efficacy. Being associated with a brand that addresses real consumer needs with effective, ingredient-led solutions makes this campaign feel authentic and meaningful to me."

Snigdha Anand, SVP & Brand Head - Marketing, Mamaearth, added, "With this campaign, our intent was to tell a story that feels familiar and easy to recognise, without over-dramatizing the concern. By placing hair fall in a moment of closeness and public visibility, the narrative remains honest while clearly establishing the product's role. Welcoming Sreeleela as the new face of Mamaearth's hair care category is a strategic step in strengthening our relevance with a younger, evolving consumer base, while continuing to focus on effective, ingredient-led hair care solutions."

The campaign is rolled out across digital and social platforms, bringing ingredient-led hair care into everyday conversations through relatable storytelling. With Sreeleela at the forefront, Mamaearth continues to build a modern, trust-led narrative around hair fall, confidence, and solutions powered by nature.

Shares of Honasa Consumer Limited was last trading in BSE at Rs. 285.20 as compared to the previous close of Rs. 281.20. The total number of shares traded during the day was 8940 in over 264 trades.

The stock hit an intraday high of Rs. 286.50 and intraday low of 277.85. The net turnover during the day was Rs. 2521666.00.