Azva unveils the latest 'Tarun Tahiliani for Azva' Collection

Azva in collaboration with ace couturier Tarun Tahiliani unveils exquisite new designs in handcrafted gold jewellery as part of the 'Tarun Tahiliani for Azva' collection. Not only will the consumers see innovative designs and techniques in the collection but will also witness a modern interpretation of the traditional 'kamarbandhs'. Azva jewellery is inspired by 'Saat Pheras' (seven vows) of the Indian wedding tradition and brings alive the essence of articulate patterns and detailing in 22Kt gold jewellery.

Commenting on this association, Tarun Tahiliani said, "In India, seven is the recurring number of holistic balance from the chakras to the pheras that solemnise a marriage. I have attempted to redefine gold- long left to languish as a commodity and bring in years of developing design into the vocabulary. Gold is exquisite on Indian skin but long out of favour for the 'new bling'. However, as we come full circle, contemporary design mixed with the superb workmanship and create stackable pieces that go from occasion to bridal- and breathe new life into one of the oldest and finest traditions. Artisanal, refined, intricate and intrinsic in value, we are indeed privileged to be refashioning the new gold and bringing to shine its incredible attributes in association with Azva by World Gold Council."

Commenting on this special collection, Mr. Vipin Sharma, Director, Jewellery, World Gold Council said, "The new collection highlights innovative design techniques in traditional gold jewellery that are extremely modern and versatile. We are also introducing Kamarbandhs as a product category for the first time. Inspired by the seven vows, each piece in the collection has been fashioned by the finest craftsmen and designed around the idea of seven."

The new collection comprises of bridal classics like Statement Chokers, Seven Row Haars and Necklaces crafted from interesting design techniques with matching bangles and earrings. The 'Tarun Tahiliani for Azva' collection boasts of fine craftsmanship in every piece of jewellery. It highlights a combination of new crafting techniques with filigree work, Velcro like textures with gold wire-work, layered jali sheet work, beads with lace like work, micro filigree and filigree weave work. New silhouettes of necklaces that have been created with a combination of haar, choker and collar choker form an integral part of the collection. A myriad of new gold color finish has been imparted to the new jewellery pieces that enhance the contrast, textures and workmanship of the entire collection.

The collection is perfectly suited to the contemporary Indian bride who appreciates design and has a taste for fine craftsmanship. The jewellery pieces are versatile, fashionable and beautifully complement the different ensembles of the modern bride.

'Tarun Tahiliani for Azva' is a range of gold bridal jewellery that is contemporary and timeless and will surely become a prized possession of the owner. The collection ranges of sets from 70 grams to over 300 grams. The collection is available at leading retailers in Mumbai, Delhi, Bangalore and Ahmedabad.

Source : Equity Bulls

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