Parle Products launches the new range of 'Simply Good' Digestive Cookies

Parle Products, one of India's pioneers in the biscuit and confectionary manufacturing segment has announced the launch of its new range of biscuits - 'Simply Good'. Created for the health conscious consumer, this range is about savoring the little joys and eating healthy. Simply Good Digestive Cookies are available in three varieties - Classic Digestive, Honey & Oats and Apple & Cinnamon.

Parle's Simply Good Digestive cookies are made from the finest wholesome ingredients and the goodness of natural produce. The biscuits are high in nutritional value consisting of fibres, oats, pure honey and multi grains. They are a perfect balance of health and taste, therefore an excellent component for a tea time snack for every health and calorie conscious individual. The range has been launched following an extensive research to understand what consumers expect from a valued brand today.

Mr. Mayank Shah, Deputy Marketing Manager, Parle Products said, "We have listened closely to what our customers want and are presenting the Simply Good range that are both delicious as well as a healthy. Indian consumers are more aware of their wellbeing and there is an increase in healthy food consumption habits that are becoming a part of our lifestyle. With the Simply Good Range, we are offering our consumers a choice of healthy snacks without compromising on the delectable taste."

The packaging has been developed by Procreate Branding Solutions in a bright design that brings alive and unifies the brand message 'Unveiling Simple Goodness'. Parle Simply Good Digestive Biscuits are currently available across India in two packs sizes, the 250 gms packs are available at Rs. 50/- and the 100 gms packs are available at Rs. 20/-.

Source : Equity Bulls

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