2025-10-31 20:27:50
Latest Post
Antony Waste Handling Cell Ltd Q2 FY2026 consolidated net profit down QoQ to Rs. 13.65 crores
Eiko Lifesciences Ltd Q2FY26 consolidated PAT increases to Rs. 1.07 crore
LG Balakrishnan and Bros Ltd Q2 FY2026 consolidated net profit soars to Rs. 93.62 crores
Mahindra Holidays and Resorts India Ltd posts higher consolidated PAT of Rs. 17.85 crores in Q2FY26
Balkrishna Industries Ltd consolidated Q2FY26 PAT falls to Rs. 273.19 crores
General
'Melange by Lifestyle' signs Deepika Padukone as Brand Ambassador
Posted On : 2014-04-10 21:01:33( TIMEZONE : IST )
Lifestyle International Pvt. Ltd has announced that it has signed leading Bollywood Actress, Deepika Padukone as the Brand Ambassador for its Ethnic Wear Brand – Melange by Lifestyle. Deepika will be the face of the brand going forward and will be featured in a new brand campaign scheduled to rollout in April across outdoors, print, digital and in-store.
Deepika recently shot for the latest Spring Summer campaign for Lifestyle and will also be endorsing the brand for its Autumn Winter range. The campaign would be primarily run on print and digital reaching out to the primary audience of the brand which is 18-32 years old urban female.
Deepika perfectly embodies the values that a customer of Melange by Lifestyle connects to. An inspiration for many with her achievements and persona, Deepika represents modern, confident go-getter woman of today who is in touch with her Indian roots.
Melange by Lifestyle has been growing at a phenomenal rate and today is Rs 100 crore brand. Melange by Lifestyle has presence across 40 Lifestyle stores and 6 exclusive stores. The campaign will be unveiled in media in mid-April and will be aggressively promoted across print, outdoor, radio, Cinema, DTH and Lifestyle's own Social Channels including facebook, twitter, Instagram and Pinterest which has a strong following. Lifestyle has over 4.2 million facebook fans and 15000+ followers on twitter.
Making a statement on this initiative, Mr. Kabir Lumba, Managing Director, Landmark Group said "Melange by Lifestyle has grown at a phenomenal pace and has emerged as one of the most beloved ethnic wear brands in the country. We are happy to announce Deepika Padukone as our brand ambassador as she perfectly embodies the values that the brand stands for. We feel this initiative will help us further widen our appeal amongst our target audience".
Speaking about the association, Deepika Padukone said "Melange by Lifestyle has an amazing range of Salwar, Kurtas & Chudidars. The most amazing part about it is that it is ethnic yet so contemporary. I think it is perfect for Modern Indian Woman".
