15-day long 'VR KHOOBSURAT' Festival in City starts December 21 2013

This New Year's Eve, the City of Surat, which has a vibrant history of unique celebrations, gets its very own festival. VR Surat, Gujarat's only world-class community centric lifestyle destination, has announced a 15-day long festival 'KhoobSurat 2013-14' from December 21, 2013 to January 5, 2014. The flagship Center of Virtuous Retail, India's first and largest institutionally owned developer-operator of lifestyle shopping centers, has lined up non-stop celebrations during Christmas (December 21-25), Ponk Fest (December 26-31) and New Year (December 26 to January 5).

Rounded Rectangle: Workshops & Venues (Timings 4pm to 9pm) 1) December 21: Glitter Art at Food Box 2) December 22: Christmas Ornament Making for Children at The Arc 3) December 23: Makeover for Ladies near Tommy Hilfiger Kids 4) December 24: Make your Bling near Zara Level 1 5) December 25: Nail Art Near Westside 6) December 29: Food Presentation at Food Box 7) January 5 : Know your Crystals near Tommy Hilfiger Kids Special workshops for all members of the family have been organized at the Food Box and other venues at the center (see box for reference). These include: Glitter Art Workshop for Children (December 21); Christmas Ornament Making Workshop for Children (December 22); Makeover for Ladies Workshop (December 23); Make Your Bling Accessories Workshop for Women (December 24); Nail Art Workshop for Women (December 25); Food Presentation (December 29) and Know Your Crystals (January 5).

Commenting on this exciting occasion, Paresh Mishra, Director Operations, Virtuous Retail says, "With over 2 million visitors since May 2013, VR Surat brings to the city, in our usual style a new wave of excitement and an all new avatar of celebrating together. Inspired by the energy and spirit of melas, KhoobSurat festival aims to tie back our brand cornerstones of tourism, community, retail and lifestyle. 'Hum Hain KhoobSurat' evokes a sentiment of togetherness and creates the bond of belonging. It speaks to all of Surat and urges the people to be part of the excitement and celebrate the essence of the city." He added, "Khoobsurat will map its course with Christmas, Ponk Party and New Year as the main pillars of revelry."

Starting December 21, visitors to VR Surat will be greeted by Santa Claus with his elves. Kids will be allowed to click snaps and take back good memories of the festival. Visitors will be welcomed with Reindeer installations at Dumas Square; trellis, arches and wreaths at the entrances; and the City's biggest Christmas Tree installation at The Runway. A singing choir for Christmas Carols has been organized on December 24.

During the Ponk Fest, Ponk preparations will be sold on the stalls placed in the Center to celebrate the flavors of the Ponk harvest. Stalls will be decorated with buntings and the Ponk seller will be dressed traditionally to add to the festive mood. To add into the festival there would be customer interactions which will include Ponk Cooking contest and live demos of Ponk preparations.

New Year specials include strolling characters such as 'Mad Hatter', 'Musketeer' and 'Pirates', who will interact and entertain visitors to VR Surat from January 1 to 5, 2014.

Virtuous Retail has transformed the retail and cultural landscape of Surat by providing a unique shopping experience within VR Surat through art, culture and community engagement initiatives. Breaking the stereotype of a Tier 2 city, the emergent Surat metropolitan region with a population of ~ 6 million, has acknowledged the arrival of VR Surat with enthusiasm.

Packed with unique outdoor and indoor experiences, VR Surat is anchored by Zara, Marks & Spencer, Shoppers Stop, Westside and INOX, and will open in 3 phases. VR Surat's Phase I and Phase II opening saw the launch of over 100 brands, many of which have debuted in Surat and Gujarat. Phase 3 will witness the arrival of several new premium and luxury brands across jewelry, home décor & furnishings, food & grocery, fashion, footwear & accessories as well as sports goods.

Source : Equity Bulls

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