Harlequin India collaborates with Maruti International's upcoming movie - 'GRAND MASTI'

Maruti International is teaming up with Harlequin India for a first of a kind content partnership to feature the characters of its blockbuster movie franchise - 'Masti' & now 'Grand Masti' in an exciting book. For the first time ever in Bollywood, this International publishing house has licensed the character rights of a feature film.

Maruti International established in 1983 is one of India's leading Bollywood Film Production House, headed by Mr. Ashok Thakeria and Mr. Indra Kumar. Having worked with Bollywood Superstars like Aamir Khan, Madhuri Dixit and the internationally acclaimed Anil Kapoor on multiple projects, this production house boasts of a number of successful and iconic films produced from their stable such as - "MOHABBAT, KASAM, DIL, BETA, RAJA, MANN, RISHTEY, MASTI, PYARE MOHAN, DHAMAAL, DADDY COOL, DOUBLE DHAMAAL & SUPER NANI (currently under-production, starring Rekha and Sharman Joshi)".

In 2004, Masti, a film directed by Mr. Indra Kumar, set the trend of adult-comedy in Bollywood. Taking forward the legacy of this brand, Bollywood's current hot topic of Adultery is presented once again by him in a new and refreshing light, in the much-awaited sequel - 'Grand Masti'. This light hearted comedy is like a breath of fresh air deviating from serious cinema, taking adult-comedy many notches higher than its original flick.

Harlequin is one of the world's leading publishers of books for women. The Toronto-based company publishes over 110 titles a month in 31 languages in 111 international markets on six continents. Harlequin is unique in the publishing industry, combining over highly recognizable imprints including—Harlequin, MIRA Books, HQN Books, Harlequin TEEN, Spice, Harlequin Nonfiction, Mills & Boon; a global reach, a highly successful reader service and forward-looking technology (eBooks, downloadable audio, mobile phone applications) that not only allows the company to move further and further into the forefront of women's fiction but continues to position Harlequin for growth.

Harlequin India, which started in 2008, has brought its global romantic fiction and general fiction books to India. It has published Indian authors for its romantic fiction genre and is now expanding its Indian publishing portfolio to publish Indian authors in other genres of fiction.

"The Harlequin-Grand Masti tie-up is the first of its kind partnership, aimed at taking story content across platforms and build upon the synergies of the cinematic and narrative fiction genres and to reach out to more consumers", says Amrita Chowdhury, Harlequin India's Country Head & Publishing Director. "The book 'Grand Masti: The Fun Never Ends' will feature fun, rib-tickling and excitement-filled escapades of the three main characters of the film- Amar, Meet and Prem, played by Riteish Deshmukh, VivekOberoi and Aftab Shivdasani on screen. The movie franchise has been dubbed as India's first adult comedy, on the lines of Hollywood blockbusters such as the American Pie series and The Hangover series. The book will be published by Harlequin under its Spice imprint & it has been written by author Neha Puntambekar."

Source : Equity Bulls

Keywords