Moser Baer India releases "Phir Kabhi" Direct-to-DVD

September 17, 2009 - In another effort to grow and consolidate India’s home entertainment market, Moser Baer has released Phir Kabhi, a Hindi film, directly on DVD. Known as a Direct-to-DVD release in film trade the world over, it is the first time in India that a film has strategically bypassed the theatrical release route and has sought to reach consumers through the growing home entertainment market. Shortly after the DVD release, the film will be premiered on satellite television.

Harish Dayani, the CEO of Moser Baer’s Entertainment business says, “It is an effort to innovate and also to beat back piracy, which flourishes among other reasons because of the long window between the theatrical and DVD release of a film. Moser Baer has been narrowing this window, which used to be several months, down to a few weeks with many of its releases. This time we are releasing a film directly on DVD. If the home entertainment market in India is to grow serious players have to overcome barriers and come up with innovations.”

Phir Kabhi is a film directed by V.K. Prakash and features Mithun Chakraborty and Dimple Kapadia in lead roles. The film has been produced under the banner of UTV Motion Pictures. It tells the sensitive tale of an aged man, who has to cope with the reappearance in his life of his first love, following the death of his wife of 40 years. It is a story of love and its ramification across time and across generations.

The DVD is priced at Rs. 99, while the VCD costs Rs. 60 and the price for the film in Super DVD format is Rs. 27.

The stock closed the day at Rs.91.40, up by Rs.0.75 or 0.83%. The stock hit an intraday high of Rs.93.35 and low of Rs.90.

The total traded quantity was 1226878 compared to 2 week average of 696470.

Source : Equity Bulls

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