Brand Concepts Ltd announces Tommy Hilfiger Travel Gear as Official Travel Partner of Lucknow Super Giants for the IPL 2026 Season

Brand Concepts Limited (BCL), the official licensee for Tommy Hilfiger Travel Gear in India, today announced its association with Lucknow Super Giants as the Official Travel Accessories Partner for the Indian Premier League 2026 season. Celebrated for its distinctive blend of global style, innovation and functionality, Tommy Hilfiger Travel Gear will equip the squad with a curated range of backpacks and Las Vegas Luggage, supporting the team's rigorous travel schedule while reinforcing the brand's strong association with performance, movement and the modern lifestyle.

This association further reinforces Brand Concepts Limited's strategic focus on expanding the footprint of Tommy Hilfiger Travel Gear in India through partnerships with high-impact sporting platforms. By collaborating with Lucknow Super Giants, a formidable and fastgrowing franchise known for its competitive edge and strong fan following, the brand aligns itself with a team that embodies ambition and performance. As one of the most celebrated sporting events in the country, the Indian Premier League provides a compelling stage to connect with a nationwide audience of aspirational and style-conscious consumers.

Commenting on the association, Mr Abhinav Kumar, CEO at Brand Concepts Limited, said, "Tommy Hilfiger Travel Gear represents a spirit of movement, performance and modern ambition. We are delighted to partner with Lucknow Super Giants for IPL 2026, as this collaboration reflects our shared commitment to resilience and excellence both on and off the field."

As IPL 2026 unfolds, this partnership is set to strengthen Tommy Hilfiger Travel Gear's visibility across one of India's most dynamic sporting platforms, reinforcing its positioning as the preferred travel companion for individuals who are constantly on the move. With performance at its core and style at its forefront, Brand Concepts Limited continues to drive meaningful brand associations that resonate with today's ambitious and globally inspired consumers.

Tommy Hilfiger Travel Gear, the premium travel accessories brand synonymous with global style, innovation, and functionality, is proud to announce its association as the Official Travel Partner of Lucknow Super Giants for the IPL 2026 season.

This strategic partnership brings together two dynamic brands that embody performance, ambition, and modern lifestyle. As the official travel partner, Tommy Hilfiger Travel Gear will equip the Lucknow Super Giants squad with a curated range of premium luggage and travel essentials designed to support the team through their rigorous travel schedule during the tournament.

The collaboration underscores Tommy Hilfiger Travel Gear's focus on blending style with functionality, ensuring that the players travel with comfort, durability, and iconic design, both on and off the field.

Lucknow Super Giants, known for their spirited gameplay and rapidly growing fan base, continue to strengthen their off-field partnerships with brands that resonate with their ethos of excellence and forward-thinking.

This association is set to elevate the travel experience of the team while reinforcing Tommy Hilfiger Travel Gear's presence in India's high-energy sporting ecosystem during one of the country's most celebrated sporting seasons.

Shares of Brand Concepts Limited was last trading in BSE at Rs. 230.85 as compared to the previous close of Rs. 241.00. The total number of shares traded during the day was 1261 in over 33 trades.

The stock hit an intraday high of Rs. 239.55 and intraday low of 230.75. The net turnover during the day was Rs. 292242.00.

Source : Equity Bulls

Keywords

BrandConcepts INE977Y01011 OfficialLicensee TommyHilfiger TravelGear IPL2026Season OfficialTravelAccessoriesPartner