Metro Brands Expands Foot Locker's Footprint in India with New Store in Mumbai

Foot Locker, a global leader in sneaker culture known for its curated selection of top brands and strong community focus, is expanding its footprint in India. After the successful launch of its first store in Delhi-with Metro Brands Ltd operating the physical stores and Nykaa Fashion exclusively managing the e-commerce business-Metro Brands is now bringing Foot Locker's vibrant, community-driven experience to Mumbai. One of India's most style-forward cities is about to get a front-row seat to the world's most iconic sneakers and streetwear, inviting all fans of fashion, self-expression, and culture to step in.

Mumbai, often referred to as the cultural and commercial capital of India, has always been at the cutting edge of fashion, lifestyle, and trends. The Mumbai store will open with a high-energy launch celebration designed to capture the city's attention-bringing together sneakerheads, influencers, and fans for an immersive experience at one of Mumbai's most vibrant, high-footfall locations. With a rapidly growing sneaker community, the city has become a hotbed for streetwear and sneaker culture.

The Foot Locker Mumbai store will showcase the brand's distinctive Reimagined retail concept - a dynamic layout designed to inspire sneaker culture through immersive storytelling, community-driven spaces, and interactive product zones. Customers will be able to explore an extensive collection of iconic sneaker brands, including Nike, Jordan Brand, adidas, PUMA, New Balance, Fila, New Era and more. Additionally, the store will offer personalized sneaker customization at the Sneaker Hub, where customers can design one-of-a-kind sneakers that reflects their personal style. Foot Locker's exclusive sneaker care products, such as those from Crep, will also be available to ensure sneakerheads keep their kicks looking fresh. The store is also expected to feature exclusive product launches from global brands, reinforcing Foot Locker's position as the go-to destination for global streetwear and sneaker culture. The Foot Locker Stripers, a diverse team of category experts, will be on hand to offer personalized shopping advice, lead in-store events, and help foster a strong sense of community among sneaker enthusiasts.

Spanning two levels, the store is meticulously designed to provide an immersive retail experience. The ground floor highlights Men's Footwear and Apparel, complemented by signature Foot Locker features such as Shoe Protection Treatment, Foot Scanner, and the Kick It Club, covering a space of 2,279.53 sq. ft. The first floor is dedicated to Women's Footwear and Apparel, the Sneaker Hub, Kids' collections, and Accessories, with a display area of 2,790.37 sq. ft.

In parallel with the launch of the Foot Locker physical store, Nykaa Fashion will extend the brand's pioneering spirit into the digital ecosystem. Leveraging its dedicated Foot Locker website and integrated Shop-in-Shop experiences on Nykaa Fashion and Nykaa Man, the platform will offer an engaging and innovative online journey that mirrors the energy of the in-store experience. Backed by Nykaa Fashion's advanced digital capabilities, the initiative aims to deliver a seamless, convenient, and highly personalized shopping experience, setting a new benchmark for e-commerce in India's sneaker and streetwear market.

"Mumbai is the perfect city for Foot Locker's next step in India," said Nissan Joseph, CEO of Metro Brands Limited. "This city's energy, diversity, and deep connection to fashion make it an ideal place to expand Foot Locker's presence. Mumbai's sneaker community is growing rapidly, and with this store, we are bringing an elevated retail experience that reflects both the city's passion for sneakers and Foot Locker's commitment to style, innovation, and culture."

Adwaita Nayar, Co-founder Nykaa, Executive Director & CEO Nykaa Fashion said, "Welcoming Foot Locker to Mumbai is especially exciting for us, as this city has always been at the heart of fashion, culture, and individuality. As Foot Locker's exclusive e-commerce partner in India, Nykaa Fashion is proud to complement this retail expansion by bringing the brand's iconic sneaker collections to consumers across the country. Together, we're creating a hybrid shopping experience that blends physical presence with digital convenience, ensuring India's growing sneaker community can engage with global trends - anytime, anywhere."

Store Details:

Foot Locker Mumbai
Platinum Avenue, Shop No. 5, 67/A, Linking Rd,
Khar West, Mumbai, Maharashtra 400052
Opening time: 10 am - 11 pm
Store size: 5070.90 Sq. Ft
GROUND FLOOR:
- DISPLAY AREA - 2279.53 Sq. Ft

FIRST FLOOR:
- DISPLAY AREA - 2790.37 Sq. Ft

Shares of Metro Brands Limited was last trading in BSE at Rs. 1108.00 as compared to the previous close of Rs. 1131.30. The total number of shares traded during the day was 2603 in over 445 trades.

The stock hit an intraday high of Rs. 1146.10 and intraday low of 1092.00. The net turnover during the day was Rs. 2896655.00.

Source : Equity Bulls

Keywords

MetroBrands INE317I01021 Footwear FootLocker NewStore Mumbai