Adara & VDX.TV Power Award-Winning Video Campaign for Wyoming Tourism, Securing 2025 eTSY for Best Use of Video

RateGain Travel Technologies Limited (RateGain), a leading provider of AI-powered SaaS solutions for travel and hospitality, today announce that Adara, a RateGain company, and a travel-data exchange platform, has been recognized alongside the Wyoming Office of Tourism, VDX.TV, and BVK with the 2025 eTSY Award for Best Use of Video for their innovative Connected TV (CTV) campaign promoting travel to Wyoming.

This multi-partner initiative leveraged TV Magnify by VDX.TV, with Adara's real-time traveler data powering the measurement and attribution framework. By going beyond view counts and measuring true economic impact, the campaign demonstrated how data-driven video advertising can translate into measurable results for destination marketers.

Adara's proprietary enriched data model enabled Wyoming to track engagement across the entire travel funnel, from initial video exposure to search, planning, and booking, while maintaining privacy-compliant standards.

Impact of the campaign:

- $115 million+ in estimated economic impact for the state
- 9x increase in bookings and travel searches
- 17,500+ hotel and airline bookings
- $4.7 million in hotel revenue, delivering a 19:1 ROAS
- 28,000 hotel visitors across Wyoming

Adara's role was instrumental in unlocking the full economic story behind the campaign. By combining Wyoming's ϐirst-party data with Adara's rich travel data consortium and enriched modeling, Adara's platform enabled cookie-less attribution and end-to-end measurement. This allowed Wyoming Ofϐice of Tourism to understand the direct inϐluence of the CTV campaign on travel intent, bookings, and state-wide revenue uplift, all while maintaining privacy compliance.

VDX.TV employed geo-targeting, household-level retargeting, and tailored messaging across CTV, desktop, and mobile devices to engage travel-ready audiences across key feeder markets and nationally.

The eTourism eTSY Awards, hosted by eTourism Summit, honor excellence in digital marketing for destinations. This recognition underscores the powerful impact of collaborative storytelling and analytics in driving tourism recovery and growth.

Source : Equity Bulls

Keywords

RateGainTravelTechnologies Adara WyomingOfficeofTourism