The Man Company partners with Unicommerce to strengthen its ecommerce operations and quick commerce fulfilment

Emami-owned leading men's grooming brand The Man Company, has partnered with Unicommerce to streamline its e-commerce operations and power quick commerce fulfilment for its premium range of grooming products for men's care.

Unicommerce's flagship platform Uniware, will enable multi-channel order management and warehouse management for the brand, automating the processing of orders received across online channels including its brand website, marketplaces and quick commerce platforms. Enhanced warehouse operations will allow the company to reduce the order-to-shipment time, thereby powering faster and error-free deliveries.

With the rise in demand for self-care products for men and the influence of celebrities and influencers on prioritising personal wellness, male grooming products are quickly gaining popularity among Indian consumers. Projected to grow at a CAGR of 11.06%, India's male grooming products market is estimated to reach a value of USD 1,844.65 mn by 2029.

Unicommerce's technology will also enable The Man Company to manage its order returns more efficiently, ensuring that customers can get a quick resolution without having to contact customer support for every query.

Speaking about the partnership, Zairus Master, CEO of The Man Company, said, "Indian men are becoming increasingly conscious about their appearance, paying more attention to personal grooming. With the growing consumer demand for such products, an enhanced customer shopping experience with seamless order fulfilment and delivery become prominent factors beyond the quality of the product."

Kapil Makhija, MD & CEO of Unicommerce, said, "E-Commerce has emerged as a pivotal channel for D2C brands and legacy companies across sectors. With the men's grooming segment presenting a huge opportunity for innovation and growth amidst the evolving consumer landscape, we are thrilled to support The Man Company in their growth journey."

Helios Lifestyle, the company that owns the D2C brand which was recently acquired by Emami, offers a premium range of men's grooming products including skin care, hair care, fragrances, body care, beard and shave care as well as tools and accessories. The digital-first lifestyle brand also operates through offline channels including its company-owned experiential stores, large format stores, hypermarkets and supermarkets.

The Indian e-commerce landscape is rapidly expanding, driven by strong growth in premium grooming products. At the same time, it is also witnessing the rise of quick commerce, which promises ultra-fast deliveries in as little as 10 to 30 minutes. This shift has redefined consumer expectations, and while it also presents unique challenges in logistics and supply chain management, Unicommerce's robust infrastructure can equip brands like The Man Company with the agility needed to thrive in this evolving landscape.

Shares of Unicommerce Esolutions Limited was last trading in BSE at Rs. 138.25 as compared to the previous close of Rs. 142.40. The total number of shares traded during the day was 71196 in over 1785 trades.

The stock hit an intraday high of Rs. 143.50 and intraday low of 136.00. The net turnover during the day was Rs. 9930660.00.

Source : Equity Bulls

Keywords

UnicommerceEsolutions INE00U401027 SoftwareProducts TheManCompany Emami eCommerceOperations