VIP Clothing Brings Frenchie X to Amazon India

India's legacy innerwear brand, VIP Clothing Limited, proudly announced the launch of its vibrant sub-brand Frenchie X on Amazon India. Taking yet another striking step into deep digital retail integration, the brand continues to ensure that its bold & comfortable fashion is easily accessible to India's growing base of online shoppers.

This industry trailblazer has been manufacturing men's premium innerwear for more than five decades. Over the years, it diversified its portfolio with innerwear for women & children, and the recently launched athleisure wear, Rivolta. The brand has repeatedly aligned itself with changing preferences and modern needs, and this alignment stretches beyond just design & production. The innerwear powerhouse is expanding its focus towards a more agile sales & delivery strategy while being rooted in quality craftsmanship. It recently made headlines for its collaboration with Myntra and for pioneering 10-minute delivery presence on Swiggy Instamart and Zepto to ensure VIP Frenchie X's unparalleled excellence is available at the fingertips.

Speaking on Frenchie X and Amazon India collaboration, VIP Clothing Limited's D2C Head, Mr Kanishk Pathare, said, "Frenchie X is all about fearless comfort designed for today's fast-moving world. Our presence on Amazon, following Zepto, Swiggy-Instamart, and Myntra, is a part of a larger strategy aimed at meeting our consumers where they are, with both ease & speed. Our goal is to make the future comfortable and just a click away."

Frenchie X's availability on Amazon India underlines VIP Clothing Limited's commitment to being at the forefront of direct-to-consumer innovation. It is this legacy brand's leap forward into combining 50 years of expertise with the power of modern e-commerce.

Shares of VIP Clothing Limited was last trading in BSE at Rs. 36.28 as compared to the previous close of Rs. 36.30. The total number of shares traded during the day was 6053 in over 55 trades.

The stock hit an intraday high of Rs. 37.00 and intraday low of 35.60. The net turnover during the day was Rs. 219077.00.

Source : Equity Bulls

Keywords

VIPClothing INE450G01024 FrenchieX AmazonIndia