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RateGain launches a new version for Adara's AI Audiences to help Marketing Teams

Posted On : 2023-06-22 10:14:34( TIMEZONE : IST )

RateGain launches a new version for Adara's AI Audiences to help Marketing Teams

RateGain Travel Technologies Limited, a global provider of SaaS solutions for travel and hospitality, today announced the launch of its third update for its solution AI Audiences, an AI-powered model built using Adara's ecosystem of travel data. The dataset consists of search and booking data from over 270+ partners across flights, hotels, car rentals, live events and credit card expenditures. The comprehensive reach of Adara helps its customers get a deep understanding of trip and traveler persona characteristics based on their needs.

Based on the marketers' objectives, Adara creates a model that predicts the revenue per customer. Prospects with high potential revenue are ranked higher and provided as an audience or set of tiered audiences.

Marketers can start with top tiers and dip into lower tiers sequentially as the need for scale increases. The model then is optimized based on external factors that impact the performance of the campaign by Adara's data science teams.

AI Audiences have delivered up to 10X better campaign performance in the past. As ADARA adds new partnerships, it is able to source new data, upon which new features can be built to enhance model quality further.

Commenting on the launch, Chinmai Sharma, President, Americas, said, "Brands and Destinations are working hard to increase ROAS by trying to reach the right travelers on the right channels at the right time. With AI Audiences, marketing teams can achieve the highest return on revenue as the model enables them to prioritize the most likely valuable customers first. Earlier AI versions focused on optimizing bookings, but with V3.0, we can now prioritize predictive revenue maximization."

Shares of Rategain Travel Technologies Limited was last trading in BSE at Rs. 414.45 as compared to the previous close of Rs. 410.90. The total number of shares traded during the day was 60290 in over 2569 trades.

The stock hit an intraday high of Rs. 427.60 and intraday low of 412.00. The net turnover during the day was Rs. 25323989.00.

Source : Equity Bulls


RateGainTravelTechnologies INE0CLI01024 AIAudience Update Adara Ecosystem TravelData