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EaseMyTrip and State Government of Andhra Pradesh signs a MoU for promotion of tourism in the state

Posted On : 2023-03-04 00:14:05( TIMEZONE : IST )

EaseMyTrip and State Government of Andhra Pradesh signs a MoU for promotion of tourism in the state, one of India's largest online travel tech platforms, has signed an agreement through a Memorandum of Understanding (MoU) with the State Government of Andhra Pradesh (GoAP) on March 3rd, 2023. Andhra Pradesh is a sought-after place and the destination is amongst the third highest in terms of number of visits by tourists.

Under this agreement, EaseMyTrip will undertake certain marketing initiatives for the promotion of tourism in the state that will range across ATL/BTL/Digital mediums pan-India. EaseMyTrip through the promotions aims at expanding the inbound international tourism to the destination.

Binded by the MoU, GoAP will facilitate in getting necessary Permissions/ Approvals/ Clearances etc., from its relevant departments through the single desk portal within the set timelines. The MoU has a duration of three years and shall be governed by Indian laws with any disagreements related to the MoU's terms being settled exclusively by the courts in New Delhi.

Speaking about this agreement, Mr. Rikant Pittie, Co-Founder, EaseMyTrip, said, "We are elated to have this opportunity to work with the government of Andhra Pradesh and help grow tourism in the state. With the distinctive quality that attracts numerous tourists, especially the beaches and mountains, the state is a spot for natural beauty. We at EaseMyTrip acknowledge the possibilities and are looking forward to collaborating with GoAP to highlight the best of Andhra Pradesh."

Representative of GoAP, Mr. K. Kanna Babu I.A.S, Youth Advancement Tourism & Cultural Department, said, "We are excited to partner with EaseMyTrip and are certain that the Andhra Pradesh Tourism will shape in times to come. Through this partnership, we are looking at making Andhra Pradesh an incredible tourism destination."

Source : Equity Bulls


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