Bharti Airtel introduces Lifetime Prepaid at a lower price point of Rs 495

Bharti Airtel Ltd has announced that the Company on May 17, 2007 has introduced its popular Lifetime Prepaid at a lower price point of Rs 495/- only. The Company is the first mobile services provider in the country to offer Lifetime Prepaid at this price point. This is a significant initiative that further reinforces the Company's commitment to make mobile more affordable and provide greater value to the Company's prepaid customer.

Mr. Sanjay Kapoor, President, Mobile Services, of the Company said, "As industry leaders, Airtel has always been at the forefront of driving growth and expanding the market horizon in the telecom space. Lifetime Prepaid is a revolutionary concept that we had earlier introduced to the Indian mobile user. Our 495 Lifetime product is at an attractive price point and it marks our strategic intent to drive affordability and consumption in the prepaid category further. Going forward, we will continue to explore innovative products such as these that will enhance our customer's value and significantly contribute towards increasing Airtel's market and revenue share in the future."

The 495 Lifetime Prepaid offers an the Company user full talk time on all future recharges. Under the new Lifetime Prepaid, the customer can stay mobile by paying just Rs 495 and using a minimum of Rs 200 every 180 days to continue enjoying lifetime validity benefits. With effect from May 18, 2007, Lifetime Prepaid 495 is available to all existing as well as new Company mobile users. Therefore, even existing Airtel Easy Lifetime prepaid subscribers can choose to avail this offer by recharging with Rs 495. Airtel has always been a frontrunner in providing affordable services to its subscribers, be it with its Rs 200 recharge, Lifetime prepaid and Easy Lifetime prepaid.

Rs 495 Lifetime Prepaid Tariff Details

MRP - Rs 495
Talktime - Rs 10
Processing Fees - Rs 430.55
Validity - Lifetime

*Existing Lifetime prepaid tariffs are applicable

Source : Equity Bulls

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