Samsung C&T launches Pleomax CFL in partnership with Salora International

- Ushers in Energy Efficiency by launching Pleomax CFL in India

New Delhi: Samsung C & T Corporation is marking its presence in India by launching Pleomax CFL in partnership with Salora International, a leading distributor & manufacturing Company. Pleomax is a digital media and IT consumable brand under the Samsung C & T Corporation umbrella and includes IT accessories (computer peripherals); Storage Media(CDs & DVDs), Energy products(CFLs & batteries) and so on. The launch of Pleomax CFL happened in Delhi on 14th April.

Historically Pleomax was launched as a sub brand under the Samsung brand in 1997, however, the marketing of the products under Pleomax brand started in 2004. Since then, Pleomax has been leveraging Samsung's experience in manufacturing; quality control & worldwide trading to deliver the latest designs and quality goods to their customers. Finally In 2010, Pleomax has started CFL Biz. In India Market.

Brand Benefit Relax Your Eyes Key Features

1) High frequency circuit for anti-flickering & reducing eye-strain

2) Higher energy efficiency; Upto 80% more

3) Natural colour enhancement with the real rendering technology

4) Inbuilt power stabilizer realizing 20% longer life under poor electricity conditionsPleomax CFLs are manufactured in India under strict technology guidelines from Samsung C&T and Their products come with a user warranty of 1 year and the lifetime of a bulb is approximately 6000 hrs.

Mr. J.B. Shin, Director Samsung C&T, said, "India is one of fastest growing economies of the world and hence the demand for energy conservation is at its peak here. Currently the total market size for CFL in India is estimated at 240 million per annum & it is increasing by 30% year-on-year. With the support of a strong marketing & distribution partner like Salora we are confident that we will capture the Indian market with a 10% share in the next two years."

On launch Mr. Gopal Jiwarajka, Managing Director Salora International Limited, said "Salora International has been historically associated with several global conglomerates and has consummate experience in distribution & marketing. We are happy to extend our support and expertise to a global brand like Samsung C&T and hope for a pan India presence within one year. With rising awareness levels in India and consumers determined to take the green u-turn, we are glad to take part in the revolution that has now taken hold of the world."

Source : Equity Bulls

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