Citrus Leisure Partners with RateGain's UNO Direct Stack to Power the End-to-End Direct Booking Journey Across Sri Lanka

RateGain Travel Technologies Limited (BSE: 543417, NSE: RATEGAIN), a global leader in AI-powered SaaS solutions for travel and hospitality, today announced a strategic partnership with Citrus Leisure PLC, one of Sri Lanka's leading publicly listed hospitality groups, to strengthen direct bookings across its hotel portfolio through UNO Direct Stack.

Through UNO Direct Stack, Citrus Leisure will bring together guest acquisition, digital marketing, website, booking conversion, distribution, and pricing intelligence into a single growth platform - covering every stage of the guest direct booking journey.

The integrated approach is designed to help Citrus Leisure grow direct revenue, improve conversion, and reduce dependency on third-party channels. The initiative represents one of the most comprehensive direct revenue technology consolidations undertaken by a Sri Lankan hospitality group.

The partnership further reinforces RateGain's role as a strategic growth partner, helping hotels drive direct revenue growth. By consolidating multiple revenue-generating capabilities with a single technology partner, Citrus will be able to create a more connected digital journey for travelers while reducing the operational complexity associated with fragmented systems and multiple vendors.

Citrus Leisure operates a diverse portfolio comprising Citrus Hikkaduwa, Citrus Waskaduwa, and The Steuart by Citrus in Colombo. Serving both leisure and business travelers across multiple markets, the group will use UNO Direct Stack to gain unified visibility across demand generation, conversion, pricing, and distribution performance.

"This partnership reflects our commitment to building a stronger digital foundation for future growth. As traveler expectations continue to evolve, strengthening our direct booking capabilities has become a strategic priority for the group.

We recognized the growing need for a more connected, data-driven approach to engaging with the modern traveler, and saw strong alignment in RateGain's ability to support that vision. We were looking for a partner that could help us better understand guest behavior, optimize our direct growth strategy, and deliver more seamless and personalized experiences across the guest journey. RateGain's hospitality expertise, integrated technology ecosystem, and commitment to innovation made them a natural choice as we continue to strengthen our direct growth ambitions," said Chandana Talwatte, Executive Director and Chief Executive Officer, Citrus Leisure PLC.

"Hotels today need a more connected, data-driven understanding of their guests to grow direct revenue in a meaningful way. We are delighted to partner with Citrus Leisure as they strengthen their direct booking strategy across the portfolio. By bringing together key capabilities across marketing, conversion, distribution, and pricing intelligence, we look forward to helping the group better understand guest behavior and deliver more personalized experiences for travelers." said Anurag Jain, Executive Vice President - APAC & MEA, RateGain.

The partnership strengthens RateGain's presence in Sri Lanka as hotel groups across the region invest in direct booking strategies to build stronger guest relationships and reduce reliance on fragmented technology stacks.

Shares of Rategain Travel Technologies Limited was last trading in BSE at Rs. 971.65 as compared to the previous close of Rs. 978.55. The total number of shares traded during the day was 17783 in over 589 trades.

The stock hit an intraday high of Rs. 987.00 and intraday low of 961.35. The net turnover during the day was Rs. 17277147.00.

Source : Equity Bulls

Keywords

RateGainTravelTechnologies INE0CLI01024 CitrusLeisure Partnership