PhysicsWallah and Vi announce strategic partnership to revolutionise digital learning for students in Rajasthan and UP

Education company PhysicsWallah has partnered with Vi (Vodafone Idea) to provide integrated digital learning support for students through a first-of-its-kind prepaid offering that combines premium EdTech access with unlimited connectivity. Initially launched for students in Rajasthan and UP East, the partnership will make PhysicsWallah's educational OTT platform, 'Pi,' available as a bundled benefit with select Vi prepaid recharge plans under Vi Edu+.

The offering caters to the growing demand for affordable and accessible digital learning and is available to both existing and new Vi customers. This partnership is designed to offer a streamlined learning experience, allowing students to access structured and self-paced academic content for Board Examinations and competitive examinations such as JEE, NEET, and UPSC directly through their mobile connectivity.

Prateek Maheshwari, Co-Founder of PhysicsWallah, said: "Our focus has always been on making quality education accessible and effective for students. Through this partnership with Vi, we are bringing the Pi platform's comprehensive resources directly to learners. By providing access to structured content, from practice tests to expert lectures, within a single mobile recharge, we aim to simplify the digital learning experience and help students stay focused on their academic goals."

Commenting on the partnership, Avneesh Khosla, Chief Marketing Officer, Vi, said: "At Vi, we are constantly innovating to deliver meaningful value beyond connectivity. With Vi Edu+, we are taking a significant step towards integrating education into our core offerings, enabling access to quality learning for millions of students. Our partnership with PhysicsWallah allows us to bring credible and structured educational content to a wider audience, especially those who aspire to learn and grow but are constrained by affordability or access. This initiative reflects our commitment to driving digital inclusion through purposeful innovation."

Vi Edu+ prepaid packs will be available in Rajasthan at ₹375 and in UP East circle at ₹409, with a plan to strategically expand to other circles in a phased manner. The pack includes unlimited 4G/5G data, unlimited voice calls, 100 SMS per day, along with access to PW Pi Pro for 28 Days. Under this partnership, customers who purchase Vi Edu+ plans can get instant access to the Pi platform via the PhysicsWallah app and website.

The subscription is valid for 28 days, matching the prepaid cycle and ensuring uninterrupted learning without extra monthly fees. This integration turns a mobile device into a complete study tool, making quality education accessible regardless of proximity to coaching centres.

It includes over 30,000 video lectures by experienced faculties, one-shot revision series, and handwritten notes. The library spans from kindergarten to Class 12, along with preparation for JEE, NEET, UPSC, Defence, CUET, CSIR NET, GATE, and Olympiads. It also offers upskilling courses in Tech, Finance, Gen AI, Design, and Marketing, with the flexibility to study anytime, including offline downloads.

PW Pi Pro offers a comprehensive and distraction-free learning experience, including unlimited live and recorded lectures, AI-powered doubt solving, quizzes and performance tracking tools, practice tests, and curated study material across multiple subjects and exam categories.

Beyond immediate exam preparation, this collaboration represents a shift toward "Edu-Tainment" style delivery for serious academics, ensuring that quality pedagogy is no longer limited by high-cost barriers or data constraints. By leveraging PW's specialised content and Vi's extensive network reach, the initiative seeks to create a sustainable digital learning habit among students in emerging markets.

Shares of Vodafone Idea Limited was last trading in BSE at Rs. 11.25 as compared to the previous close of Rs. 11.24. The total number of shares traded during the day was 40265531 in over 178699 trades.

The stock hit an intraday high of Rs. 11.44 and intraday low of 11.00. The net turnover during the day was Rs. 451977267.00.

Source : Equity Bulls

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VodafoneIdea INE669E01016 TelecomServices Vi StrategicPartnership