Valencia Nutrition Ltd inks strategic sales collaboration with Awfis Space Solutions Ltd

Valencia Nutrition Limited announces the execution of a service agreement with Awfis Space Solutions Ltd, marking a strategic entry into India's rapidly expanding coworking ecosystem through its Vitabev aluminium can beverage portfolio.

The portfolio includes Roar Energy Drinks (Classic, Watermelon, Sugar Free), Bootea (Peach Iced Tea), Lime Leezure (Ginger Lemonade), and a range of drink mixers including Ginger Ale, Titonic Classic, and Tonic Elderflower.

The first order delivered under this agreement is of the aforementioned cans at twenty (20) centres in Mumbai, later expanding to all the other centres of AWFIS. With a presence across 243+ centres in 18 cities and a capacity of approximately 164,000 seats, as on March 2025, Awfis offers a high-frequency consumption environment aligned with Vitabev's urban distribution strategy.

Vitabev commenced the first pilot of Can Beverages in September 2022 via taste marketing at Fort Alila, Jaipur. The second pilot was carried out at Jamia Hamdard University in March 2023 followed by third pilot in May 2023 at Taste of Vadodara, Gujarat. Final Pilot was carried out at Start up Mahakumbh, New Delhi in April 2025. Additionally, Vitabev was displayed in improved format at Indian Food Forum, Mumbai in November 2025.

With a growing retail footprint spanning over 400 stores in Goa and over 200 outlets in Mumbai, the brand has already achieved sales exceeding 100,000 Cans since August 7, 2025, reflecting strong market acceptance and accelerating demand across key urban markets.

Each variant is crafted with deeply researched ingredients, infused with essential vitamins and minerals and designed to support energy, hydration and overall well-being, keeping pace with healthconscious consumers especially Gen-Z and Gen Alpha.

Scaling Smart: A B2B Distribution Strategy was deployed by Valencia Vitabev's Beverage Cans being sold by a strategic B2B placement model, aimed at building profitable and scalable distribution networks. This approach enables lean operations, optimised sales structures and a clear path to profitability, all the while preserving product integrity, longer shelf life at the point of sales and pricing power, eventually leading to Brand Equity.

Shares of Awfis Space Solutions Limited was last trading in BSE at Rs. 359.40 as compared to the previous close of Rs. 350.45. The total number of shares traded during the day was 22274 in over 1221 trades.

The stock hit an intraday high of Rs. 360.30 and intraday low of 345.00. The net turnover during the day was Rs. 7892624.00.

Source : Equity Bulls

Keywords

AwfisSpaceSolutions INE108V01019 SalesCollaboration AwfisSpaceSolutions