Amrutanjan Health Care Limited (BSE: 590006, NSE: AMRUTANJAN), a household name in India's pain management sector, has announced a major diversification of its product portfolio. In a disclosure to the stock exchanges, the company unveiled a series of new launches spanning Personal Care, Wound Care, and specialized Pain Management.
Strategic Entry into the Grooming Segment
In a significant move toward the fast-growing grooming market, Amrutanjan has introduced a new range of razors developed using advanced Korean technology. This launch marks the company's first major step into male grooming and an expansion of its women's personal care line.
Women's Personal Care: Under its established Comfy brand, the company launched the "Close & Clean" and "Silky Smooth" razors. This move aligns with the company's vision to build a comprehensive women's wellness portfolio.
Men's Grooming: The introduction of the Smoothe' Xpress Men's Razor marks the company's official entry into the male grooming category, aiming to leverage the long-standing trust associated with the Amrutanjan brand.
Strengthening Wound Care and Pain Management
Beyond grooming, Amrutanjan is reinforcing its core healthcare offerings with high-utility products:
Amrutanjan Plastry (Wound Care): A new range of medicated antiseptic plasters available in Regular and Wash-proof variants. Designed for everyday use, these plasters feature breathable fabric and strong adhesion, packaged in a convenient jar format.
Ortho Pain Relief + Oil (Pain Management): Strengthening its leadership in pain relief, the company launched a clinically backed Ortho Oil. Formulated with Gandhapura and Capsaicin for advanced heat therapy, the oil claims to offer up to a 66% reduction in pain over eight weeks, targeting joint, muscular, and back pain.
Market Scope and Launch Details
All products were officially launched today, April 17, 2026, and are primarily targeted at the domestic Indian market. The company noted that these adjacencies were selected based on strong consumer insights and the need for high-quality, reliable self-care solutions.
Shares of Amrutanjan Health Care Limited was last trading in BSE at Rs. 546.50 as compared to the previous close of Rs. 538.65. The total number of shares traded during the day was 1400 in over 165 trades.
The stock hit an intraday high of Rs. 552.35 and intraday low of 539.30. The net turnover during the day was Rs. 767257.00.