Lemon Tree Hotels Ltd rebrands hotel in Whitefield, Bengaluru

Lemon Tree Hotels Limited today announced the rebranding of its hotel in Whitefield, Bengaluru, from Keys Select by Lemon Tree Hotels, Whitefield, Bengaluru to Keys Prima by Lemon Tree Hotels, Whitefield, Bengaluru, a strategic upgrade aligned with the increasing sophistication of demand in the market.

The transition to the Keys Prima portfolio marks a calibrated move up the value chain, with enhanced design, more contemporary spaces, elevated service, and a stronger food & beverage and events proposition. The repositioning is aimed at capturing higher-yield business segments while strengthening the hotel's appeal to premium corporate travellers and large-format MICE and social demand.

Located in Whitefield, one of Bengaluru's most established IT and commercial corridors, the hotel is at the centre of a dense ecosystem of global capability centres, technology parks, and multinational offices. With continued infrastructure development and sustained office absorption, the micro-market has evolved into a high-demand, year-round business destination with growing spillover into leisure and extended stays.

The hotel offers 222 well-appointed rooms and suites, designed for the modern business traveller, along with extensive banquet and meeting facilities that enable it to effectively capture corporate and MICE demand. Dining and social experiences have also been strengthened, with Keys Café and Unlock Bar positioned to drive both inhouse engagement and local footfall. Recreational amenities, including a fitness centre and swimming pool, further enhance the overall guest experience.

Commenting on the rebranding, Mr. Vishvapreet Singh Cheema, President, Lemon Tree Hotels, said, "The repositioning of our Whitefield hotel to Keys Prima is a strategic step aligned with the evolving demand dynamics of Bengaluru's business landscape. As the market matures, we are seeing a clear shift towards more premium, experience-led stays within the midscale segment. This upgrade, driven by significant investment in the property and extensive renovations, has revitalized the hotel and delivers a refreshed, elevated stay experience for our guests. It also allows us to better align with emerging guest expectations, while unlocking higher value across corporate, MICE, and social segments. Bengaluru continues to be a key market for us, where we currently operate six hotels across key micro-markets. This networked presence enables us to cater to diverse demand segments, while offering scale and flexibility to our corporate partners."

Keys Prima by Lemon Tree Hotels represents the brand's elevated midscale offering-bringing together contemporary design, enhanced service, and thoughtfully curated experiences for the modern traveller.

Shares of Lemon Tree Hotels Limited was last trading in BSE at Rs. 107.70 as compared to the previous close of Rs. 100.45. The total number of shares traded during the day was 380106 in over 4659 trades.

The stock hit an intraday high of Rs. 108.60 and intraday low of 102.60. The net turnover during the day was Rs. 40334904.00.

Source : Equity Bulls

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