Valencia Nutrition Ltd enters into packaged snacks with 'Crunzzo' brand

Valencia Nutrition Limited has undertaken the expansion of its product portfolio by entering the packaged snack segment through the launch of a snack brand named 'Crunzzo'.

Valencia Group has established strong traction in the Rs. 10 beverage segment, driven by high distributor demand and deep market penetration. Building on this success, the Company has strategically introduced snacks under brand name 'Crunzzo', fortified with a vitamin premix, with a MRP of Rs.5/-.

This expansion not only enhances the company's product portfolio but also strengthens distributor relationships, improves channel efficiency, and drives incremental revenue growth while reducing distribution costs. The points of Sale for Rs.10 beverages and Rs.5 snacks are majorly the same.

The Company plans to introduce a diversified range of packaged snacks and processed food products for human consumption, including seasoned chips and related food items made with superior ingredients, fortified with vitamins and minerals.

The company plans to invest Rs. 4 Crores over 2 Years.

Source : Equity Bulls

Keywords

ValenciaNutrition Expansion ProductPortfolio PackagedSnacks Crynzzo NewBrand