Capillary Technologies, a global leader in AI-powered loyalty and customer engagement solutions, today announced that one of the largest retailers in the United States and a Fortune 50 company has selected Capillary as its strategic partner to modernize its loyalty and customer engagement ecosystem under a five-year agreement with a total contract value of more than $20mn.
As part of this engagement, Capillary will support the retailer in advancing its customer engagement and loyalty capabilities through intelligent, AI-driven decisioning. The partnership will focus on:
- Enhanced Personalization & Engagement - Delivering relevant and contextual customer experiences
- AI-Driven Offer Optimization (aiRA) - Improving promotional effectiveness and efficiency through intelligent decisioning and targeting
- Real-Time Customer Intelligence - Enabling dynamic and behavior-driven interactions across channels
Through Capillary's AI-powered platform, the retailer will be able to:
- Deliver personalized and relevant customer experiences
- Enhance member engagement and lifecycle value
- Improve promotional effectiveness and efficiency using aiRA's AI-driven decisioning
- Enable real-time, data-driven marketing and loyalty strategies
Executive Quote - Capillary Technologies "We are thrilled to partner with one of the most respected retail organizations in the United States and the world on this strategic initiative," said Aneesh Reddy, Founder and CEO of Capillary Technologies. "By integrating our AI-powered aiRA engine with their extensive national footprint, we are set to redefine how brands connect with customers in the healthcare and retail space. This partnership underscores Capillary's commitment to delivering hyper-personalized, scalable loyalty solutions that drive measurable business outcomes and foster deep, long-term customer relationships through real-time, data-led intelligence."
Capillary Technologies will leverage its expertise in AI-driven loyalty, customer engagement, and data-led decisioning to help the organization drive deeper customer relationships, enhance loyalty experiences, and improve marketing effectiveness. The platform will enable more intelligent, personalized, and measurable customer interactions at scale.
Shares of Capillary Technologies India Limited was last trading in BSE at Rs. 507.00 as compared to the previous close of Rs. 513.00. The total number of shares traded during the day was 4802 in over 345 trades.
The stock hit an intraday high of Rs. 517.25 and intraday low of 487.50. The net turnover during the day was Rs. 2426651.00.