Garment Mantra Lifestyle Ltd appoints 5 authorized distributors in Tamil Nadu

Garment Mantra Lifestyle Limited has appointed five authorized distributors across key regions of the State of Tamil Nadu as part of its strategic initiative to strengthen its domestic distribution and retail reach.

Tamil Nadu is one of the most significant apparel consumption markets in India, supported by a strong urban and semi-urban customer base, well-developed retail infrastructure, and consistent demand for organized apparel brands. Keeping this in view, the Company has adopted a structured cluster-based distributor appointment model to ensure deeper market penetration, faster availability of products, improved supply chain efficiency, and enhanced service levels for retailers and channel partners.

Under the first phase of this expansion, the Company has finalized distributor appointments in five major operational clusters, namely Chennai, Trichy, Madurai, Dindigul, and Tirunelveli. These distributors will cater to key districts including Chennai, Tiruvallur, Kanchipuram, Chengalpattu, Trichy, Karur, Ariyalur, Perambalur, Madurai, Virudhunagar, Sivagangai, Ramanathapuram, Dindigul, Theni, Pudukkottai, Tirunelveli, Thoothukudi, Tenkasi, and Kanyakumari. These regions collectively represent a substantial portion of Tamil Nadu's apparel retail demand and provide strong potential for brand growth and revenue contribution.

The above-mentioned distributor locations have been marked in colour in the enclosed Tamil Nadu distributor network map, while certain remaining regions are currently under final discussions we are hopeful that we will close that before end of this financial year. The Company is in advanced stages of appointing five additional distributors across the balance regions of the state, including Coimbatore, Salem, Vellore-Ranipet belt, Thanjavur delta region, and Pondicherry along with adjoining districts. Upon completion of this second phase, Garment Mantra Lifestyle Limited expects to achieve near-complete distributor coverage across the entire State of Tamil Nadu.

The expanded distribution network is expected to significantly enhance brand visibility, improve product availability, accelerate order execution, and support sustainable revenue growth from financial year 2025-26 onwards. This expansion is organic in nature, follows an asset-light business model, and does not involve any material capital expenditure. The Company does not anticipate any adverse financial or operational impact arising from this initiative.

Speaking about the development, Mr. Prem Aggarwal, Managing Director of Garment Mantra Lifestyle Limited, said: "We are pleased that the appointment of distributors across key regions of Tamil Nadu marks an important milestone in the Company's domestic expansion strategy. He stated that Tamil Nadu is a high-potential market with a strong retail ecosystem and consistent demand for organized apparel, and the Company believes that strengthening its on-ground presence through an efficient distributor network will significantly enhance brand reach and service levels. He further added that this phased expansion aligns with the Company's long-term vision of building a scalable, asset-light distribution model and is expected to contribute meaningfully to revenue growth while creating long-term value for all stakeholders."

Source : Equity Bulls

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GarmentMantraLifestyle Distributors Appointment TamilNadu