ABD Maestro launches AODH IRISH Whiskey

ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders & Distillers (ABD), today launched AODH IRISH Whiskey in India, making a strong entry into the one of the fastest growing segments in the country. ABD Maestro, co-founded by Superstar Ranveer Singh, who also serves as its creative partner is focused on creating world-class brands for both Indian and global audiences.

Defined by taste. Crafted for stories.

AODH is 'flame' in Irish, symbolising warmth, brotherhood, continuity, and enduring stories. Crafted using a signature triple distillation, the whiskey brings to you a bright gold hue with subtle coppery glints and exceptional clarity. On the nose, it reveals notes of vanilla cream, light honey, and toffee from ex-bourbon cask maturation, leading to a smooth and silky palate with an elegant, lasting finish.

Bikram Basu, Managing Director, ABD Maestro, said "A truly authentic Irish expression, AODH Irish Whiskey carries centuries of distilling heritage, while resonating with contemporary palates. AODH is a strategic step forward as we shape the superpremium spirit's portfolio. Irish whiskey has seen strong growth in recent years and a super-premium, quality product, indexed justifiably higher than the current market players should attract the knowledgeable and discerning".

India has quickly emerged as a key growth market for Irish Whiskey, with exports to the country growing by 57% and India now ranking as the world's fifth-largest market for the category according to theDrinks Ireland 'Spirits 2024 Annual Report'. This growth signals the trend for Indian consumers towards premium, authentic products and create an alternate global provenance other than Scotch. The addition of AODH Irish Whiskey underscores ABD Maestro's agile thinking and future-ready portfolio strategy, reinforcing its commitment to bringing world-class, premium spirits.

Launched in Haryana, and to be followed immediately in Maharashtra at a MRP of ₹3,950 (750ml), AODH Irish Whiskey will subsequently expand to Goa, West Bengal, Karnataka, Delhi and key markets of North India.

Shares of Allied Blenders and Distillers Limited was last trading in BSE at Rs. 613.40 as compared to the previous close of Rs. 620.75. The total number of shares traded during the day was 8551 in over 667 trades.

The stock hit an intraday high of Rs. 619.00 and intraday low of 610.30. The net turnover during the day was Rs. 5255928.00.

Source : Equity Bulls

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AlliedBlendersandDistillers ABDL INE552Z01027 AODHIRISHWhiskey