UFO Moviez Enters into a Strategic Alliance with Miraj Cinemas for Exclusive Advertising Rights Across 239 Screens in 49 Cities and 72 Locations

UFO Moviez, India's largest in-cinema advertising network, today announced a strategic alliance with Miraj Cinemas, the country's third-largest cinema exhibition chain. Through this partnership, UFO Moviez has secured exclusive advertising rights across Miraj Cinemas' extensive network of 239 screens.

With this collaboration, UFO Moviez's total cinema advertising network will expand to over 4000 screens, further strengthening its position as India's largest integrator of in-cinema screen inventory. This partnership will also significantly enhance UFO's multiplex screen portfolio, increasing it to over 2500 multiplex screens, and firmly consolidating its leadership as the largest multiplex on-screen advertising network in the country.

This association is expected to combine Miraj Cinemas' and UFO Moviez's nationwide reach with UFO's proven expertise in advertising and marketing, creating new opportunities for brands to invest more strategically, aggressively, and consistently across this powerful network.

Commenting on the development, Mr. Rajesh Mishra, Executive Director and Group CEO, UFO Moviez said- "We are pleased to announce a strategic partnership with Miraj Cinemas, through which we will expand our multiplex presence to over 2500 screens nationwide. This collaboration provides us with access to 239 additional multiplex screens, significantly strengthening our reach across key Tier 1 and Tier 2 markets. This partnership marks an important milestone in our growth journey and enables us to deliver even greater value, scale, and impact to our advertising partners".

Shares of UFO Moviez India Limited was last trading in BSE at Rs. 77.39 as compared to the previous close of Rs. 78.50. The total number of shares traded during the day was 12520 in over 219 trades.

The stock hit an intraday high of Rs. 78.85 and intraday low of 76.59. The net turnover during the day was Rs. 967606.00.

Source : Equity Bulls

Keywords

UFOMoviezIndia INE527H01019 StrategicAlliance MirajCinemas ExclusiveAdvertisingRights