Blue Dart Launches Rakhi Express Campaign, Offering Up to 50% Off for Festive Shipments

Blue Dart Express Limited, South Asia's premier express air and integrated transportation & distribution company, has announced the launch of its 'Rakhi Express Campaign', a specially curated festive initiative aimed at making Raksha Bandhan more memorable and accessible for customers across India and worldwide. Running from 8th July to 9th August 2025, the campaign features exclusive discounts on domestic and international shipments, allowing families to easily and affordably send rakhis, gifts, and warm wishes across distances.

As part of this limited-time offer, domestic customers can avail up to 40% off on shipments weighing between 0.5 kg and 2.5 kg, making festive gifting more economical. For international deliveries, customers can save up to 50% off on freight charges for packages ranging from 0.5 kg to 2.5 kg, as well as 5 kg, 10 kg, 15 kg, and 20 kg, applicable across all lanes and zones. The offer applies to Domestic Priority (DP) shipments and International Duts product types and is valid across all regions and destinations, ensuring seamless and cost-effective deliveries both within the country and globally.

Speaking on the launch, Dipanjan Banerjee, Chief Commercial Officer at Blue Dart, said, "At Blue Dart, we understand the emotional significance of Raksha Bandhan. Through the Rakhi Express Campaign, we aim to make celebrations easier by providing an efficient and costeffective way to connect loved ones across the country and the world. With these special discounts, our customers can ship gifts and rakhis with the same reliability and speed that Blue Dart is known for, while embracing the festive spirit."

Through such initiatives and campaigns, Blue Dart continues to reinforce its commitment to connecting loved ones, bridging distances, and honouring enduring bonds with timely, reliable, and affordable logistics solutions.

This limited time offer is available across all Blue Dart DHL stores and Franchisee Collection Centres (FCCs).

For further details on the campaign, customers are encouraged to visit their nearest Blue Dart DHL store. Customers can also contact Blue Dart's Customer Care at 1860 233 1234 or email enquires at: customerservice@bluedart.com.

Shares of Blue Dart Express Limited was last trading in BSE at Rs. 6626.10 as compared to the previous close of Rs. 6606.50. The total number of shares traded during the day was 343 in over 140 trades.

The stock hit an intraday high of Rs. 6646.65 and intraday low of 6589.45. The net turnover during the day was Rs. 2271927.00.

Source : Equity Bulls

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