Metro Brands Ltd enters into long term exclusive distribution agreement for Clarks products

In a significant move for footwear lovers and style-conscious consumers, Clarks, the iconic British footwear brand known for its legacy of craftsmanship and comfort, has announced a strategic partnership with Metro Brands Limited (Metro Brands), one of India's leading footwear and accessories retailers. This exclusive partnership marks Clarks' official comeback to the Indian market, with Metro Brands chosen as the trusted partner to lead the brand's new chapter in the country. Together, Clarks and Metro Brands aim to redefine the comfort footwear experience in India, blending timeless design with the evolving preferences of today's discerning Indian consumer.

Under the terms of a long-term distribution agreement, Metro Brands is appointed as Clarks exclusive Retail and Digital Partner for India & neighboring countries including Bangladesh, Bhutan, Nepal, Maldives and Sri Lanka. Metro Brands will manage Clarks' e-commerce operations in India, the official Clarks India website and all digital commerce platforms, and has exclusive right to sell Clarks in all offline channels including Clarks mono-branded stores.

A global leader and pioneer in comfort footwear, Clarks has firmly established itself as a brand that combines timeless craftsmanship with modern style, delivering exceptional comfort and quality to discerning customers worldwide. Renowned for its dedication to innovation and heritage, Clarks is the preferred choice for those seeking premium footwear that supports both everyday wear and selfexpression. With a carefully curated collection, Clarks continues to cater to the evolving tastes of India's next generation of consumers who value style, comfort, and durability.

Joe Ulloa, Clarks President - UK & EMEA, said "We are excited about our new partnership with Metro Brands, who have extensive retail expertise and a strong understanding of the Indian consumer. India has always been a market with deep appreciation for quality and timeless style, and we are confident this collaboration will bring the best of Clarks' legacy in comfort and craftsmanship to a new generation of customers. This partnership marks a significant step in our journey to connect with Indian shoppers and play a leading role in the premium comfort footwear sector."

Nissan Joseph, CEO, Metro Brands Limited, added, "At Metro Brands, our vision is to bring the finest global brands to India and offer a complete footwear wardrobe that blends comfort, style, and quality. Our partnership with Clarks is a significant step in that direction. With our deep-rooted understanding of India's diverse retail landscape and consumer preferences, we are committed to partner with Clarks in a way that's more relevant, resonant, and retail-focused than ever before. Clarks' new journey with Metro Brands will be backed by our expansive retail network, data-driven merchandising, and proven capabilities in brand building. We will ensure the brand reaches its full potential in the country through thoughtfully curated product selections, premium store formats, and a seamless omnichannel experience."

Metro Brands recently marked the momentous occasion of launching its 900th store in India. Within the Metro Brands family, an array of brands, including iconic Indian labels like Metro Shoes, Mochi and popular international choices like Crocs, FitFlop, Fila & Footlocker have prospered.

Shares of Metro Brands Limited was last trading in BSE at Rs. 1149.20 as compared to the previous close of Rs. 1141.00. The total number of shares traded during the day was 1568 in over 291 trades.

The stock hit an intraday high of Rs. 1156.90 and intraday low of 1138.00. The net turnover during the day was Rs. 1800427.00.

Source : Equity Bulls

Keywords

MetroBrands INE317I01021 Footwear Longterm ExclusiveDistributionAgreement Clarks