Saraswati Saree Depot Ltd. Launches First Exclusive Retail Outlet in Kolhapur

In a strategic step towards forward integration and deeper consumer engagement, Saraswati Saree Depot Ltd. (SSDL) is proud to announce the official launch of its first exclusive retail outlet in Kolhapur, Maharashtra, effective June 1, 2025.

This milestone marks SSDL's formal entry into the retail segment, leveraging its decades of expertise in the traditional apparel market. Located in Kolhapur-SSDL's long-standing base of operations-the expansive 15,000 sq. ft. flagship store is positioned as a pilot initiative designed to test and refine the company's direct-to-consumer approach.

The outlet showcases a curated selection of sarees and ethnic wear, reflecting the company's commitment to quality, heritage, and modern consumer preferences. With an initial investment of up to Rs. 2.8 Crore, the store is expected to generate revenues in the range of Rs. 5-6 Crore in its first year of operations. The company is targeting a Return on Capital Employed (RoCE) of 20%, aligning with its focus on efficient capital deployment and sustainable growth.

Mr. Shankar Dulhani, Chairman of Saraswati Saree Depot Limited, commented: "This launch is a carefully considered move in line with our long-term strategy to evolve into a more consumer-centric brand. By entering the retail space, we are unlocking new margin opportunities while building a direct connection with our customers. This pilot in Kolhapur will provide critical insights to guide future scaling decisions."

The initiative reflects SSDL's continued commitment to thoughtful expansion, responsible capital allocation, and improved cash flows. Any future retail expansion will be informed by the learnings from this Kolhapur experience, reinforcing the Board's cautious optimism and pragmatic growth philosophy.

Shares of Saraswati Saree Depot Limited was last trading in BSE at Rs. 99.98 as compared to the previous close of Rs. 100.59. The total number of shares traded during the day was 6524 in over 243 trades.

The stock hit an intraday high of Rs. 100.99 and intraday low of 99.42. The net turnover during the day was Rs. 654539.00.

Source : Equity Bulls

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