Ather Energy Limited expands its presence with its Second Experience Centre in Indore

Ather Energy Limited, India's leading electric two wheeler manufacturer, has recently launched its second Experience Centre, Ather Space, in Indore, further expanding its network in Madhya Pradesh. At the Experience Centre, enthusiasts can purchase the Ather 450 performance scooters and the Rizta, Ather's first family scooter.

This Ather Space also houses an Ather Gold Service Centre, built to provide customers with a seamless and premium service experience. The Ather Gold Service Centre also offers ExpressCare service, which enables customers to complete periodic maintenance within 60 minutes, is also available here. Currently, Ather has 14 service centres in Madhya Pradesh.

At the experience centre, customers can get a detailed understanding of the scooters and test ride and experience them as well. Ather currently has 2 experience centres in Indore and 18 across Madhya Pradesh. As of March 31, 2025, Ather has also established 68 Ather Grid fast chargers across Madhya Pradesh. The Ather Grid is India's widest 2-wheeler fast charging network. As of March 31, 2025, Ather has installed 3,578 Fast chargers and Neighbourhood chargers across India.

Speaking on the occasion, Mr. Ravneet Singh Phokela, Chief Business Officer, Ather Energy Limited, said, "We have seen solid demand for our family scooter, Rizta in Indore, proving it's the right fit for this market. To keep up with that demand and serve our customers better, we are opening a second Experience Centre in the city. This centre will also include the Ather Gold Service Centre to make ownership and service as easy and reliable as possible. Madhya Pradesh is an important market for us, and we will continue to expand here to make our products more accessible to consumers across the region."

Mr. Rohit Khandelwal, Managing Director, Seona E Mobility Pvt. ltd, said "As part of its commitment to leading the charge in sustainable and innovative transportation, the Khandelwal family is poised to enter into a strategic business relationship with Ather Energy, a leading player in the electric vehicle market. This partnership aims to combine Khandelwal's expertise in the automotive sector with Ather Energy's cuttingedge technology and electric vehicle solutions, contributing to the growth of the clean mobility ecosystem in India. With shared values of innovation, sustainability, and customer-first philosophy, this collaboration will undoubtedly open new avenues in the electric vehicle space while supporting the nation's transition toward a greener future."

The Rizta is available in two models and three variants: Rizta S and Rizta Z both with a 2.9 kWh battery, and Rizta Z with a 3.7 kWh battery. The 2.9 kWh variants are expected to have a range of 123 km, while the 3.7 kWh variant offers a range of 159 km. The Rizta has a large and comfortable seat and offers a storage space of 56L - including a 34L under-seat capacity and an optional 22L frunk accessory. It also has a floorboard that provides the rider with ample leg space. Additionally, the Rizta has several safety features like SkidControl™, as well as features that were previously available on Ather's 450 series of scooters such as Fall Safe™, Emergency Stop Signal (ESS), theft & tow alerts, and ping my scooter.

The Rizta S with a 2.9 kWh battery is priced starting at INR 1,08,681 (ex-showroom Indore). The Rizta Z with a 2.9 kWh battery and Rizta Z with a 3.7 kWh battery are priced starting at INR 1,25,681 and INR 1,45,682 (ex-showroom Indore) respectively. The Ather 450S is priced starting at INR 1,20,524 1,20,525 (ex-showroom Indore). The Ather 450 X with a 2.9 kWh battery and 450 X with a 3.7 kWh battery are priced at INR 1,47,682 and INR 1,57,681 (ex-showroom Indore), with Ather 450 Apex priced at INR 1,90,681 (exshowroom Indore).

In November last year, Ather launched its Eight70TM Warranty for the battery of its Ather 450 and Rizta scooters, which offers coverage for up to 8 years or 80,000 km, whichever comes first, in addition 70% battery health assurance for up to 8 years. Ather also previously introduced the Ather Care service plans for its customers. Through Ather Care, Ather offers three tiers of maintenance plans with varying fees and service coverage. The Ather Care plans are valid for a year/10,000 km (whichever is earlier), with all three plans structured to cover a duration of 1 year or 10,000 kms, whichever comes first.

Shares of Ather Energy Limited was last trading in BSE at Rs. 320.85 as compared to the previous close of Rs. 314.15. The total number of shares traded during the day was 329564 in over 6127 trades.

The stock hit an intraday high of Rs. 321.50 and intraday low of 313.05. The net turnover during the day was Rs. 104704422.00.

Source : Equity Bulls

Keywords

AtherEnergy INE0LEZ01016 2Wheelers ExperienceCentre AtherSpace Indore