Usha Martin unveils New Logo, embarks on a Transformative Journey

Usha Martin Limited (NSE: USHAMART, BSE: 517146, Luxembourg SE: US9173002042), a leading specialty wire rope solutions provider globally, embarks on a transformative journey with the unveiling of a fresh new identity. Over the past few years, Usha Martin has consistently pushed boundaries to become one of the world's leading manufacturers and innovators of high-performance wire ropes used in critical applications across various industries. As the Company has expanded its capabilities, the brand needed to evolve to better represent who Usha Martin is today.

The new logo signifies two fundamental strengths of the Usha Martin brand. The engineering capabilities are represented through a hexagon, symbolizing the cross section of a wire rope, and the endeavour for constant growth, excellence, and innovation is illustrated through an upward arrow. The new design is modern, dynamic, and reflects Usha Martin's commitment to engineering excellence and progressive growth. The Company has now established a unified identity for Usha Martin and its subsidiaries/JVs, ensuring a consistent and recognisable experience. This transformative journey reinforces the Company's ability to deliver exceptional products and services with a stronger and well-integrated global team.

The tagline "Engineered to Transform" speaks to Usha Martin's role as a catalyst for progress. The Company recognises its critical role in the success of the end-industries it serves - including oil and gas, renewable energy, construction, elevators, mining, fishing, and ports, among others. Usha Martin is transforming how people move, how energy is consumed, and how infrastructure is built for tomorrow. The Company is focused on creating impactful solutions that help customers stay ahead of the curve and empower progress for industries worldwide.

Commenting on the development, Mr. Rajeev Jhawar, Managing Director of the Company said, "This is an exciting time for Usha Martin as we unveil a new logo that reflects both our transformative journey and our engineering expertise. The new identity symbolizes our commitment to innovation and our relentless pursuit of excellence. This evolution will further help us strengthen our position as a leading global player in the wire rope industry. We are dedicated to driving transformation in the industries we serve and continuing to deliver cutting-edge engineering solutions that empower our customers to achieve their goals."

Shares of Usha Martin Limited was last trading in BSE at Rs. 354.85 as compared to the previous close of Rs. 360.15. The total number of shares traded during the day was 49787 in over 2435 trades.

The stock hit an intraday high of Rs. 364.55 and intraday low of 352.85. The net turnover during the day was Rs. 17784599.00.

Source : Equity Bulls

Keywords

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