Sarveshwar Foods Ltd granted 1st 'Geographical Indication' in Jammu & Kashmir for Basmati Rice by APEDA

Sarveshwar Foods Limited has been granted 1st "Geographical Indication"( GI) tag in Jammu & Kashmir for Basmati Rice by APEDA (Ministry of Commerce & Industry, Govt. of India).

With this, Sarveshwar Foods limited became the 1st and only company based in Jammu and Kashmir region which has the GI tag for Basmati rice for export purposes.

GI tag awarded by the APEDA (Ministry of Commerce & Industry, Govt. of India) after thorough verification of records, quality of the product, their properties, origan, and procurement, processing procedure adopted by Sarveshwar Foods for its Basmati Rice, and henceforth entitles the company to affix GI Tag on its packaging for export.

A product with GI Tag is recognised as genuine and authentic product by the consumers in international market and enable the company to penetrate deeper in the international markets, extend its product-franchise across the globe, and that too with better and higher pricing for its product offerings, already known for its quality, aroma and authenticity.

Commenting on the occasion, Mr. Rohit Gupta, Chairman of the Company said "it is an honour for entire team that Sarveshwar Foods Limited has become the first and the only Company from Jammu & Kashmir to obtain Geographical Indication"( GI) from APEDA ( Ministry of Commerce & Industry, Govt. of India) for Basmati Rice. He further added "We are hopeful that with use of the GI tag, Sarveshwar Foods limited will be able to augment its strength both in the domestic tariff area as well as in International market for its Basmati rise in the coming times.

Source : Equity Bulls

Keywords

SarveshwarFoods GeographicalIndicationTag JammuandKashmir BasmatiRice APEDA