Brightcom is partnering with Intent IQ, the next generation identity resolution leader, to enhance its bidding capability in RTB and programmatic advertising environments.
Their service is powered by Intent IQ's patented Identity Device Graph that processes over 20 billion events every 24 hours, over 11 billion email open/login events each month, and holds 80+ different attributes inside.
Brightcom is looking for significant increases in targeted revenues in such environments by up to 30%. Intent IQ's bid enhancement service to better identify IDs in a cookieless climate will leverage and maximize monetization for our publishers' portfolio.
This Graph is created by blending the power of advanced AI and decades of domain expertise. The system prioritizes the "selection of media properties for providing user profile information used in advertising." Part of the targeting process includes first-party ID clustering - something the company uses today. It clusters first-party IDs into interests or identifies mobile app IDs into devices visited by the browser. This process is entirely privacy-compliant.
The potential growth for revenues and eCPMs across the marketplace is very encouraging, especially impactful in cookieless environments such as Connected TV, in-app IOS and other environments that lack deterministic IDs. The data is accessible in real-time and without latency. This is clearly a game-changer enabling faster, accurate decisioning.
Intent IQ supports third-party cookie and cookieless environments such as Safari, and future changes that Google is making in Chrome.
Shares of Brightcom Group Limited was last trading in BSE at Rs. 99.20 as compared to the previous close of Rs. 98.45. The total number of shares traded during the day was 415597 in over 4606 trades.
The stock hit an intraday high of Rs. 101.95 and intraday low of 93.60. The net turnover during the day was Rs. 40229223.00.