Max Group's Antara crosses sale of 150 apartments of its Residences for Seniors at Noida Sector-150 during the COVID pandemic

Antara, a part of the $3 bln Max Group, today announced the sale of over 150 units at its second Senior Living community in Noida. Launched in early 2020, the Residences for Seniors at Noida are an integral part of Antara's strategic shift towards creating an ecosystem to address the life care and lifestyle needs of seniors.

With 340 apartments spread across three towers, Antara Noida-Phase 1 is spread over 16,500 sq. metres and caters to a wide spectrum of lifestyle needs. Residents can choose from 2- or 3-bedroom units across 137 sq. metres to 280 sq. metres in three different apartment layouts. These apartments are available on a 90-year direct lease under the NOIDA authority. The all-inclusive pricing ranges between INR 1.15 Cr and INR 2.35 Cr.

An expansive club with an all-day restaurant with personalized, nutritionally curated special meals, recreational spaces, wellness zone, and an indoor heated swimming pool will cater to the residents' wellness needs. The community will promote and facilitate an active and engaging lifestyle carefully through its resident engagement programs.

Antara Noida also provides amenities such as panic alarm buttons, round-the-clock medical assistance, emergency response systems, proximity to medical facilities etc. to ensure world-class living experience.

Commenting on the recent update, Rajit Mehta, CEO and MD, Antara said, "The Senior Care space in India is evolving rapidly. The lockdown exposed the gaps in India's senior care system and has reaffirmed the need for dedicated senior living spaces as well as allinclusive services. We saw increased customer inquiries and quicker conversions at Antara Noida during the lockdown as seniors began looking for organized and specialized senior living spaces, which enable them to live an independent, active, wholesome, and hasslefree life. Antara Noida has seen cumulative net sales of over 150 units already and the continued strong interest and heavy footfall at the community site give us the confidence that the sales momentum will continue during the coming financial year as well.

We expect to register a revenue of over INR 550 Cr from this community during its construction and development over the next 4 years."

Antara's Residences for Seniors, Noida focuses on holistic wellbeing and on becoming a solution provider of all senior needs, be it social, physical, entertainment, health, or wellness. The fully furnished apartments are equipped with senior friendly architecture that incorporates small, yet significant elements such as anti-skid tiles, ample wheelchair turning radius, broad door and window widths, etc.

Antara Noida's first phase will be ready for possession in 2024.

Antara's first senior living community is in Dehradun with access to world-class healthcare facilities for seniors. Antara Dehradun offers a wide range of services and recreational spaces that allow seniors to focus on their holistic wellbeing and enjoy their best years, hassle-free. The community is spread across 14 acres and has nearly 200 apartments for seniors. The encouraging response Antara Dehradun has received from seniors inspired Antara to expand its offerings and launch more communities starting with the next one in Noida.

Source : Equity Bulls

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