Brightcom Group is the new name for LYCOS Internet

Lycos Internet Limited (NSE & BSE: "LYCOS" or the "company"), today announced the change of its name to Brightcom Group Limited.

"Becoming Brightcom Group is a major step forward in our transformation," said Chairman Suresh Reddy. "The Brightcom name embodies the vibrant culture and technologies that are the core drivers of the company. This brand has gained great traction through the global success of our proprietary programmatic solutions."

The name also more accurately represents the full scope of the company today, he said, which includes a range of programmatic Ad-Tech solutions, media and IOT based consumer products.

Brightcom, a brand of the company provides multi-channel products, and proprietary programmatic solutions to advertisers and publishers across video, display, social and mobile channels. The Clients include leading blue chip advertisers like Airtel, British Airways, Coca-Cola, Hyundai Motors, ICICI Bank, ITC, ING, Lenovo, LIC, Maruti Suzuki, MTV, P&G, Qatar Airways, Samsung, Viacom, Sony, Star India, Vodafone, Titan, and Unilever.

Publishers include Facebook, LinkedIn, MSN, Yahoo!, and Twitter. Brightcom works with agencies like Havas Digital, JWT, Mediacom, Mindshare, Neo@Ogilvy, Ogilvy One, OMD, Satchi&Satchi, TBWA, and ZenithOptiMedia.

The 'Brightcom' brand has been ranked, as number one in the world, in the Pixalate's Video Trust Index (International) as per March 2017 report. Pixalate is the leading global platform for transparency in programmatic advertising. With presence in the US, Latin Americas, EU, EMEA and Asia Pacific regions, Brightcom works directly with publishers, advertisers or anyone in between, providing a platform that allows commerce to take place.

Shares of Lycos Internet Limited was last trading in BSE at Rs.4.5 as compared to the previous close of Rs. 4.29. The total number of shares traded during the day was 456831 in over 168 trades.

The stock hit an intraday high of Rs. 4.5 and intraday low of 4.3. The net turnover during the day was Rs. 2050676.

Source : Equity Bulls

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