OLX India launches "Elite Buyer" for its 180 Million Users

OLX India, the country's leading platform for used products, which receives more than 180 million users annually, announces the launch of the "Elite Buyer" Program - a high-intent experience designed to meet the expectations of today's digital-first consumers.

Built to respond to evolving consumer behavior shaped by the rise of quick commerce and AI-assisted discovery, the Elite Buyer Program enables buyers to connect with sellers more efficiently and complete transactions with speed, trust, and simplicity.

With over 53 million buyers, 18 million sellers, and $3bn worth of used products transacted annually, OLX is already one of India's largest digital commerce ecosystems-spanning high-value categories like cars and real estate to fast-moving goods like electronics and furniture indicating scale, velocity and economic significance of used-goods commerce in India.

The launch of Elite Buyer is designed to elevate this experience - making buying and selling easier, more efficient, and rewarding for all users. It brings a smart, high-intent approach to buying used goods on OLX, enabling outcome-driven buyer-seller conversations and a 'Buy Fast' experience.

Vinay Sanghi, Founder & Chairman, CarTrade Tech, the parent company of OLX India, said - "The Elite Buyer Program is a smarter, more efficient way to buy on OLX, and in-line with our broader vision to build an intelligent user-first platform. We've created a dedicated innovation engine that brings together generative AI, data science, and user-first product thinking. This program marks a meaningful step toward transforming the used-goods quick-commerce experience on OLX-enabling faster transactions and trusted interactions for millions of users. It is the first of many innovations to come."

The Elite Buyer is a program wherein its subscribers receive an "Elite Buyer" badge in their interactions with potential sellers - a visible trust signal that helps them stand out and receive faster responses for more meaningful buyer-seller conversations. The program is now available across OLX's most popular categories, including Cars, Bikes, Real Estate, Electronics, Mobiles, and Furniture.

Shares of CarTrade Tech Ltd was last trading in BSE at Rs. 1698.95 as compared to the previous close of Rs. 1687.10. The total number of shares traded during the day was 8530 in over 1200 trades.

The stock hit an intraday high of Rs. 1752.25 and intraday low of 1673.25. The net turnover during the day was Rs. 14637497.00.

Source : Equity Bulls

Keywords

OLXIndia EliteBuyer Program 180MillionUsers