HP Gas Suraksha Sanchetna Abhiyan moves into outreach mode via 'Har Kadam Surakshaki Oar'

In its latest avatar, Suraksha Sanchetna Abhiyan (SSA) from Hindustan Petroleum Corporation Limited (HPCL) adds a new concept 'Har Kadam Suraksha Ki Oar' with a new theme focussing on women's health and gas conservation. HP Gas has strongly taken the prevention of health hazards caused by smoke pollution created by the use of coal, wood based chulahs used in many homes as a theme for the activity this year.

Speaking about the initiative, Mr. Subhankar Biswas, GM, LPG Sales and Marketing, HPCL said, "This year, the new approach focuses on women's health and gas conservation, along with concentrating on safety issues that women need to understand and adopt. We decided to communicate the health hazards of using fuels like coal, cow dung, wood etc. In addition to conveying the benefits of using a LPG cylinder in the kitchen, we are also conveying and educating people on ways of the correct and proper use of LPG cylinders such that they don't put anyone's life in jeopardy."

With the objective of driving the message closer home, this year, the team visited each household to engage and enlighten the members. Instead of delivering the message in a serious and sombre manner, the team chose to conduct their Safety Walk to the rhythm of the Lezim and the infectious and rousing beat of Dhols. Handing out safety cards and drawing pre-designed rangolis (shaped like HPCL logo) outside homes, indicating the goodness it is bringing to that home, was another endearing effort from the team. The messages were conveyed to the audience through the enactment of 3 simple one act street plays and prizes were distributed to those who answered questions correctly. All done in an engaging, simple and fun-filled manner, the activity ended with a Lucky Draw, Prize Distribution and people enthusiastically signing pledges to practice safe gas usage measures to protect lives and even the environment.

The Suraksha Sanchetna Abhiyan (SSA) Safety Walk, organized by the HP Gas, will visit 500 small towns / villages across various states viz. Bihar, UP, Maharashtra, West Bengal, Odisha, Haryana, Punjab, Jammu & Kashmir, Tamil Nadu, Kerala, Andhra Pradesh, Telangana and Karnataka and it will once again reach out to more than 5 million households this year.

Over the last 3 years of the SSA, the activity has reached out to almost 1200 villages and engaged with over 8.5 million people with their crucial safety messages. In the first edition, the campaign leveraged the village mela format with participation from women folk. Following the encouraging response received, HPCL, in the second edition, addressed the men of the family too, to ensure they also followed safety rules and led the womenfolk to also learn safe kitchen habits.

Shares of HINDUSTAN PETROLEUM CORPORATION LTD. was last trading in BSE at Rs.745 as compared to the previous close of Rs. 758.35. The total number of shares traded during the day was 54283 in over 2490 trades.

The stock hit an intraday high of Rs. 759.55 and intraday low of 743.25. The net turnover during the day was Rs. 40677769.

Source : Equity Bulls

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