Zee Entertainment Board approves the launch of ZeeNext

Zee Entertainment Enterprises Ltd has announced that ZeeNext, the second general entertainment channel (GEC) from the Zee bouquet, was approved for launch in principle by the Board of Directors of the Company.

ZeeNext will aim to resonate the changing preferences of the youth today. This would range from their search for identity, the struggle to fit in, the laughter and joy of life, romance, fun, gossip and games. It will blend the modern and progressive societal outlook with the traditional middle class Indian value system.

ZeeNext aims to invite the younger section of the audiences without alienating the higher age group, thus being a family viewing channel. ZeeNext will cover various genres of programming encompassing Thriller, Comedy, and Action among others.

The stock was trading at Rs.332.85, down by Rs.2.95 or 0.88%. The stock hit an intraday high of Rs.342 and low of Rs.331.50. The total traded quantity was 415784 compared to 2 week average of 785510.

Source : Equity Bulls

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