Virat Crane enters into marketing alliance with Reliance Retail for Durga Ghee

Virat Crane Industries Ltd has announced that the Company through its subsidiary has entered into strategic marketing alliances with Reliance Retail - Reliance Fresh for Durga Ghee, the branded ghee from Durga Dairy for Tamilnadu Region too.

Earlier the Company has entered into alliance with Reliance Retail for Andhra Pradesh Region. Now the Alliance got extended to Tamilnadu also geographically.

Besides Reliance, the Company has alliances with other major retail players namely 1. Trinetra 2. Gaint 3. Spencers 4. Foodworld 5. Subhiksha and 6) Metro

The above mentioned stores arc the buyer - stores for Durga Ghee, the Branded Ghee from Durga Dairy.

The stock closed the day at Rs.11.79, down by Rs.0.61 or 4.92%. The stock hit an intraday high of Rs.12.79 and low of Rs.11.79. The total traded quantity was 9929 compared to 2 week average of 1809.

Source : Equity Bulls

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