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Industry News
Luminous forays into mobile-phone market with launch of 'Wynncom' as flagship brand
Posted On : 2010-04-10 02:48:22( TIMEZONE : IST )
Chennai: Luminous a leading Power & Energy Storage company with a global presence, delivering high quality Inverters, UPS, Batteries and Renewable Energy solutions now forays into the fast-growing mobile handset market with a commitment of over 25 million USD as initial capital investment.
The company plans to roll out its mobile handsets through brand 'Wynncom' under the separate entity named Wynn Telecom Limited. Wynn Telecom will intend to offer products on both ends of the spectrum, which would be distinct as they will come pre-equipped with VAS and yet qualify as value for money products.
This move is a part of the company's strategy to offer more consumer products under the umbrella of convergence and the company aims to capture a place among the top brands," said Mr. Rakesh Malhotra, Co-Founder and Chairman, Wynn Telecom Ltd.
The company is determined to establishing itself in the existing space through the most experienced and automated sales and product teams in the industry, and has also established a product, quality and project team in Shenzhen to look after the on-ground activities. The company will be initially launching seven models of dual SIM handsets in the sub Rs 5,000 price range.
Wynn Telecom Ltd. will launch its Wynncom brand of handsets in May this year and will target to be among the top three Indian handsets brands within next one year. "Distribution and after sales service will be the strengths of our brand," further added Mr. Rakesh Malhotra.
The mobile offering will be a mix of Utility phones, Upgrade Phones and Youth Phones. Utility phones will be a series of phones with a heavy-duty battery, attractive looks, Multiple language support and would be priced smartly. On the other hand, the Upgrade series phones will have options like Camera, Multimedia features like video player and other exciting features. Youth series will consist of fully loaded phones with features such as a QWERTY keypad, pre-loaded AIO messenger, social networking applications, Multimedia and a lot more.
