mydala.com ramps up its senior management team

- ASHISH BHATNAGAR, IBIBO'S DIRECTOR ENGINEERING, JOINS MYDALA AS CHIEF TECHNOLOGY OFFICER

New Delhi, January 19, 2010: mydala.com, the first Indian "power of group buying" social commerce portal start-up, today announced the appointment of Ashish Bhatnagar as its Chief Technology Officer (CTO). With over 12 years of experience in designing and building complex applications especially in the field of internet technology, Ashish was one of the founding members of one of the largest India-based social networking site in the country, ibibo.com. Working as Director Engineering at ibibo.com, he was responsible for the product architecture and was a core team member in defining the overall vision and strategy for the business.

"The addition of Ashish fills an important and strategic leadership role at mydala," said Anisha Singh, founder and CEO of mydala.com. "mydala is pioneering an online experience which has never been made possible in India before, and we believe Ashish's insight and experience in digital and social media will help us actualize our potential to the fullest. After a thumping success in Delhi over the past few months, we recently launched in Mumbai, and are now launching in Bangalore later this month, which will soon be followed by launches in other cities across India. A robust underlying technology roadmap, architecture and scalability are mission-critical for our fast-growing business model. Ashish brings many years of technology stewardship to this role and we are confident that as part of our Executive Leadership Team, he will be immensely resourceful in successfully meeting challenges that come with our rapid growth across Indian cities," said Anisha.

Prior to ibibo, Ashish worked as head of procurement automation for Bechtel, the world's leading EPC company, where he helped enable large, complex procurement automation over web environment and on client server technology. As Senior Project Manager with Intelligent Information Systems Inc (IIS), he handled large-sized, complex government projects. Prior to that, Ashish worked with HCL Technologies and was involved in building and architecting customized product solutions for various clients in the field of Web and Client server. The Credit Card Manufacturing system solution designed by Ashish was implemented across various clients at Venture Infotek, the company that pioneered introduction of e-Payments in India.

Ashish holds a Bachelors in Engineering (Electronics) from Delhi College of Engineering and, has done Masters in Computer Applications and Business Administration. Staying ahead on the technology curve, he added certifications for Microsoft Solution Provider, Six Sigma Yellow Belt Certification and training from Harvard Business School to his portfolio, to keep himself abreast of the latest developments.

While social media like Facebook and Twitter focus on social networking, mydala harnesses the power of group buying to facilitate social commerce. mydala has already partnered with over 70 popular businesses across India and is in active discussion with many more. These city-specific deals are available for casual dining and fast-food restaurants, shopping (clothing, handbags, shoes, etc.), health and beauty (massages, salons, gyms, etc.), recreation (movies, paintball, bowling, etc), services (drycleaners, cooking classes, dancing lessons, etc), and events (live music concerts, cricket matches, etc).

Source : Equity Bulls

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