Virat Crane enters into Strategic Marketing alliances with Reliance Retail

Virat Crane Industries Ltd has announced that the company through its subsidiary has entered into strategic marketing alliances with Reliance Retail — Reliance Fresh Retail Outlets.

Reliance Fresh Retail Stores are the buyer - stores for Durga Ghee, the Branded Ghee from Durga Dairy.

Commenting on the strategic tie-up with Reliance Fresh Retail, the company’s Managing Director Mr G V S L Kantha Rao said that, "Our brand strength is well got reinforced with the tie-up that we did with Reliance."

Source : Equity Bulls

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