Satyam Computer subsidiary Nipuna Wins Large-Scale Animation Deal

Satyam Computer Services Ltd has announced that Nipuna Services Ltd (Nipuna), BPO subsidiary of the Company, on December 21, 2006, has announced that it has signed a USD 25 Million "edutainment" deal. Nipuna is partnering with 4K Animation (4k Animation) Ltd, UK for the execution and delivery of these projects. The contract is one of the largest over won by a global BPO service provider in the animation marketplace.

Nipuna will work with the 4K Animation team for 15 months on two 'iconic' European animation projects: the third season of "Marvi Hemmer Presents National Geographic World," an award-winning, 52- episode TV series, and a movie, also featuring Marvi Hammer. More than 120 Nipuna professionals will produce and deliver animation services for the projects.

The series and movie feature a combination of live action and animation. They include actual studio sets used as animation backgrounds, a furry Computer Graphics creature and 2D-animated characters. Hamburg-based YOUA Edutainment, National Geographic, and German broadcaster ZDF will co produce the series and movie.

Nipuna will provide VFX, CGI, 3D and 2D animation services, including pre-production, production, and post-production, from its state-of-the-art studio in Chennai. Other animation artists will also collaborate from Hamburg and Berlin for this project delivery.

"This partnership reflects a growing trend toward 'corporatization' in the animation industry, which is leading to increasingly significant opportunities," said Venkatesh Roddam, Nipuna’s chief executive officer, "Long-term contracts such as this one show that companies recognize Nipuna's capabilities in an industry where 'human resources' are integral to quality, and thereby responsible for the success of creative ventures."

Meanwhile, Nipuna continues to grow. In the last several years, it has built significant VFX, CGI, and 3D animation skills by producing numerous global and domestic films. Among the more than 40 Indian films for which it has handled animation projects are Sainikudu, Stalin, Pokhiri, and Belly Full of Dreams. Nipuna also provides artwork and visualization services involving 2D and/or 3D animation techniques and processes to customers in the engineering, architectural, and medical industries. In addition, earlier this year, Nipuna signed a deal with 4K Animation GmbH to provide animation services for a movie to be produced in Hollywood, California. That contract was for about USD$ 8 Million.

Source : Equity Bulls

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