Bodhi Tree Multimedia Secures Strategic Assam Government Mandate

Bodhi Tree Multimedia Ltd. (NSE: BTML, BSE: 543767), one of India's leading content and digital entertainment companies, has secured a strategic mandate from the Government of Assam to develop, launch and manage the state's official digital content platform, marking a significant milestone in the Company's evolution from a content producer to a technologyenabled media infrastructure player.

The mandate represents Bodhi Tree Multimedia's entry into a fast-emerging opportunity at the convergence of public policy, regional content ecosystems and digital distribution infrastructure. As governments increasingly seek technology-led solutions to preserve, promote and monetise cultural assets, the project positions the Company as an early participant in India's broader digital cultural economy.

The platform will serve as Assam's dedicated digital destination for regional entertainment, cultural programming, heritage content, live events, films, music and creator-led storytelling. Designed for deployment across mobile, web and connected television ecosystems, the initiative seeks to enhance the discoverability and accessibility of Assamese content for audiences across India and globally.

For Bodhi Tree Multimedia, the project represents a strategic diversification beyond traditional content commissioning models towards platform ownership, lifecycle management and technology-driven service revenues. The Company will oversee the platform's development, content strategy, subscription management, monetisation architecture and long-term operational management.

The development also reinforces Bodhi Tree's growing capabilities across content, technology and distribution-three pillars increasingly shaping the future of the media and entertainment sector.

Importantly, the initiative could serve as a scalable template for similar cultural digitisation programmes across other states, creating potential opportunities for replication as regional governments accelerate investments in digital outreach, cultural preservation and citizen engagement.

With more than 5,000 hours of content produced across over 100 shows, Bodhi Tree brings deep content expertise to the project, complemented by a robust technology stack being deployed in partnership with Mogi OTT. The platform will be powered through Google Cloud infrastructure, supported by a dedicated content delivery network and Kubernetes-based auto-scaling capabilities to ensure seamless user experiences at scale.

Commenting on the development, Mautik Tolia, Managing Director and CEO, Bodhi Tree Multimedia Ltd., said: "This mandate reflects the expanding role of media companies in building digital ecosystems, not just creating content. We believe the future of the sector lies at the intersection of storytelling, technology and distribution infrastructure. Assam's vision to create a dedicated digital destination for its cultural and creative economy aligns strongly with this opportunity. For Bodhi Tree, the project adds a new dimension to our business model through long-term platform management capabilities while creating a scalable framework that could find relevance across multiple regions in the years ahead."

The project has already entered an advanced execution phase, with the core technology architecture substantially completed and efforts now focused on branding, content onboarding and ecosystem development.

As India's regional content economy continues to expand and governments increasingly embrace digital-first engagement models, Bodhi Tree Multimedia believes this mandate strengthens its position within a new category of media opportunities that combine technology infrastructure, cultural assets and recurring platform revenues.

The development marks another step in the Company's long-term vision of building an integrated media enterprise spanning content creation, platform management, audience engagement and digital distribution.

Shares of Bodhi Tree Multimedia Limited was last trading in BSE at Rs. 0.52 as compared to the previous close of Rs. 0.51. The total number of shares traded during the day was 69209 in over 86 trades.

The stock hit an intraday high of Rs. 0.55 and intraday low of 0.49. The net turnover during the day was Rs. 35118.00.

Source : Equity Bulls

Keywords

BodhiTreeMultimedia DigitalEntertainment INE0EEJ01015 OrderWin