Integration of JOJO App as a Bundled Offering on VZY Smart TVs by Dish TV India Limited

JOJO Limited has entered into a content partnership with Dish TV India Limited, whereby the JOJO App has been integrated as a bundled subscription offering within the VZY platform, Dish TV India Limited's integrated Smart TV and digital entertainment ecosystem that combines live DTH television and OTT content within a unified interface.

Through this partnership, the JOJO App is accessible to VZY platform users as part of their existing Dish TV subscription, without requiring a separate standalone subscription to the JOJO platform. This places JOJO's content at the point of first use for every new VZY Smart TV owner, embedded within the device from the moment it is switched on.

VZY Smart TVs are distributed nationally across leading retail outlets and online platforms, spanning metro cities and Tier 2 and Tier 3 markets across India, a reach that is particularly significant for JOJO Limited given the deep penetration of its core Gujarati-speaking audience across both urban and smaller Indian cities.

This development is in line with JOJO Limited's ongoing strategy to expand its digital distribution presence across leading DTH, connected TV, and Smart TV ecosystems in India, making its content accessible to a progressively wider base of Indian television audiences.

Shares of JOJO Ltd was last trading in BSE at Rs. 218.80 as compared to the previous close of Rs. 229.95. The total number of shares traded during the day was 4004 in over 49 trades.

The stock hit an intraday high of Rs. 234.95 and intraday low of 212.95. The net turnover during the day was Rs. 901606.00.

Source : Equity Bulls

Keywords

JOJO INE312M01016 AppIntegration BundledOffering VZYSmartTVs DishTVIndia