Mini Diamonds India Ltd announces Launch of Fancy Coloured LabGrown Diamond Jewellery Line through Namra Jewels Pvt Ltd

Mini Diamonds (India) Limited ("MDIL" or "the Company") is pleased to announce the launch of its fancy coloured lab-grown diamond jewellery line through its wholly owned subsidiary, Namra Jewels Private Limited. The new jewellery line is being introduced as part of the Company's continued efforts to strengthen its consumer facing jewellery portfolio and build a differentiated presence in the fast evolving lab-grown diamond jewellery segment.

The collection will focus on thoughtfully designed fancy shaped and coloured lab-grown diamond jewellery, combining contemporary styling, refined craftsmanship and accessible pricing. With changing consumer preferences, particularly among younger and fashion-conscious buyers, fancy shaped and coloured lab-grown diamonds are emerging as an attractive category due to their visual appeal, design versatility and value proposition. The proposed launch is aligned with MDIL's broader strategy of moving up the value chain from polished diamonds to branded jewellery offerings through Namra Jewels.

Commenting on the announcement, the management of Mini Diamonds (India) Limited stated: "Fancy shaped and Coloured lab-grown diamonds represent an exciting and emerging opportunity within the jewellery industry. Consumer preferences are steadily moving towards jewellery that is expressive, design led and value-conscious. Through Namra Jewels, we intend to introduce a line that brings together attractive designs, reliable quality and affordable pricing, thereby making premium looking diamond jewellery more accessible to new age customers."

Source : Equity Bulls

Keywords

MiniDiamondsIndia FancyColoured LabGrownDiamond Jewellery NamraJewels